Aulida Cosmetics chose Percept for the packaging design of their Forlisa brand. This range of skincare products is made in Australia and exported to the Chinese market.
After developing the Forlisa brand and designing their Chinese retail stores, Percept were engaged to create the packaging design for their skincare products aimed at adults and mums.
Although these products are Australian made, they are for Chinese consumers who have different tastes and triggers when it comes to packaging design. Specialist insight and knowledge was important on this project and Percept were selected because of our experience in packaging design for export to China and other Asian markets.
Simple design with strong colour differentiation was recommended to be as clear as possible in communication.
A real focus on the hero ingredient of each product was the main strategy when we created the packaging design for this skincare range. This is the most effective way to connect with consumers who value quality and authenticity when shopping for personal care products.
When these products are displayed in the Forlisa retail stores in China, they are ranged according to ingredient, creating clusters of colour among the natural tones of the store’s fit-out. Consumers are well informed of the benefits of the active ingredients and often purchase the entire set of products that feature the ingredient that appeals to their situation.
The packaging design for the adult products proved so successful in China that Aulida Cosmetics engaged Percept to develop a baby range for Forlisa too.