Wine label design in Sydney.

Case Study

Funny Label Vineyards approached the Percept creative agency in Sydney for their wine label design.

The wine sector can sometimes be a little stuffy. This has been changing a lot in recent times, but in general people have preconceived ideas about what you can and can’t do on a wine label design. Which is why we jumped at the opportunity when we were approached about the Funny Label Vineyards project for Sydney’s Bacchus Wine Merchants.

With the name came the risk that the wine itself would not be taken seriously, so we came up with a classic looking label, that on closer inspection, features humorous details which add to the wine’s personality and appeal.

The end result has helped sales for this new brand.

We played on what was expected from a classic wine label and gave it a dry twist. The new design is proving popular and it hasn’t dumbed down the product itself – which is a very serious drop indeed!

Since the initial launch, the brand has become well established. Percept were then asked to develop an evolution of the wine label design for a new range of varietals from the next vintage.

As you can see, the next set of wine label designs continue the barrel of laughs theme. However, this time a more contemporary style of wine label was created, featuring hand drawn typography and illustrations which give the brand and its packaging real character.

If you are interested in wine label design in Sydney, Percept would love to have a chat about your project.