Cool packaging design for frozen food products by Sydney agency Percept.
Garden Supreme is a brand with a wide and varied range. They selected Percept in Sydney as their packaging design agency for their frozen food products.
This range of fruit and vegetables are snap frozen to retain optimum freshness, so we wanted to create cool packaging design, literally.
The idea was to visually capture the products in all their glory, but keep an icy feel for the background.
This worked particularly well with the photography that we ended up using in the marketing collateral which was shot by a Danish photographer.
If you have a frozen food product project or are interested in cool packaging design in general, check out the related work below.