Retail product packaging design for a health food brand owned by a company in Sydney.

Case Study

Health Minders chose brand packaging design specialists Percept as their creative agency for health food and gourmet cooking products under their Healthy Life brand.

Situated in Sydney, Health Minders are Australia’s largest national health food market distributor.

Healthy Life is a chain of retail stores that sells their own brand of natural products. Percept designed a series of packs for their food range that was bright and vibrant with a feeling of positive energy.

When hung together as a set in-store, the shelf blocking is very strong and the customer can then easily locate the item they are looking for.

The illustrations and colour palette used on the packaging is an extension of the overall branding for Healthy Life stores.

After the success of the food packaging design, we applied a similar theme to the label designs for their range of gourmet cooking oils.