The Challenge

Lolliland is Australia’s largest independent confectionery wholesaler, providing an extensive range of products including bagged and bulk sweets, novelty, chocolate and US candy. They approached brand designers, Percept, with this confectionery packaging design brief to create two new brands.

The first task for our brand designers, was for a premium toffee caramel, and the second, for a party mix range of hard candy. Each was to provide a unique personality that would stand-out on shelf, whilst remaining true to the product and its price-point. They had heard Percept is among the top brand designers in Australia, and chose to work with us because of our knowledge of food and confectionery packaging design.

The Solution

As part of this confectionery packaging design project, Australian brand designers, Percept, were asked to provide a brand naming service.

‘Gestures’ was created for the toffee caramel range. Inspired by the notion of giving in association to sweets, premium packaging design was created by Percept’s brand designers, utilising refined typography and a limited colour palette that provides a sophistication that immediately elevates the product positioning to a high tier.

The Party Mix range was given its own personality relative to its audience with bright, fun colours that have cut-through on shelf. A theme of celebration for any occasion was the driving force behind this creative packaging design, and this idea was reinforced with the bold and energetic typography that appears to have a life of its own. The resulting packaging design bursts with excitement, and effectively captures the essence of the confectionery products it contains as they bring joy to consumers.

Percept is one of the top brand designers in Australia and we welcome all kinds of branding and packaging design project enquiries.