Vitamin supplements label design and health food product packaging for the Natural Alternative brand, by Percept in Sydney.
When asked to design the brand packaging for these retail vitamins and oils, Percept approached each range on its merits with a custom look and feel to work most effectively within its own category.
Sold through a variety of health food stores across Australia the Natural Alternative brand has a diverse product offering from skincare to cleaning products, each range with a design feel of its own.
In this case, Percept was involved in the packaging and label design for their gourmet cooking oils, supplement products and vitamin lines.
The label design for these premium Australian oils featured imagery of textiles, stitching and illustrations to give them a bespoke feel. Strategically positioning them as different from the mass produced products in the market.
With the range of vitamins and supplements, we again made a conscious decision to not look like everyone else in the category.
Drawing on reference from old fashioned chemists, the design features an apothecary feel to provide reassurance that these formulations are prepared by expert medical professionals.
Since hitting the stores, it has been reported that these products are selling well as a result of the new packaging and label designs.