Preferred Brands Australia engaged Percept to create new packaging design for their Tasty Bite brand. The aim was to lift the shelf presence of this Asian retail food product range in Australian supermarkets.
Originating in India, Tasty Bite is a huge brand in Asia and the USA.
As with any global brand, there is a styleguide that provides consistency at brand level, however as the Asian product range was a new line in the Australian market, there was plenty of design concept development involved in this packaging design project.
We designed the packs to have a commercial and contemporary appeal, to feel trusted and appetising with an authentic Asian tone.
Included as part of this project, Percept organised a photo shoot and food styling.
Getting the imagery just right is key in the end result of packaging design for food products and ultimately their retail success.
In a busy retail situation, quick communication and visual cues are key. They should convey vital information so consumers can evaluate product range versus its competition. Furthermore, once they have selected their chosen brand, they will also have to select a product within the range.
Some key factors in decision making at brand level are authenticity, value for money and perceived quality. Once it comes to product selection other factors come into play such as preferred flavour variant, level of spice, ease of preparation and dietary information.
In fact, these are only a sample of the kinds of purchasing decisions that happen in an instant at point of sale. Percept are adept at identifying these considerations and help the consumer make decisions with clear information hierarchy, visual cues such as icons and clear labelling of product benefits.