Organic beauty product branding, packaging and e-commerce website design by Percept in Sydney.
Percept created the branding and packaging design for these beauty products as well as the design and development of their e-commerce website.
Based in Sydney, Planet Eve have developed certified organic skincare products that encourage Australian women to be beautiful naturally.
The branding all started with the logo design. We then worked on the product packaging design, which of course was crucial in achieving a brand that successfully balances a premium product with its natural qualities.
The e-commerce website design was next on the list. Planet Eve is an online business, so obviously we built in the function of a shopping cart for product sales, but the site itself was to look beautiful.
The website design also acts as an online brochure. It educates the user about these organic products and their ingredients whilst positioning the brand appropriately for the beauty industry as one to be desired.