After product naming for the Protein Xpress menu items, Percept were also asked to create new packaging design for the franchise.
Protein Xpress is a new kiosk style franchise start-up in the healthy beverage and snacks space. Their point of difference is the high quality protein content and low fat, nutrient rich, beverages with no added refined sugars.
Protein Xpress approached Percept for product naming and menu board groupings based on the ingredients and their beneficial properties. It was important that the product naming would appeal to a wide target audience and help customers build an affinity with the Protein Xpress brand.
Packaging design for the smoothie cups and bowls that would stand out from the crowd in a saturated retail environment were also required.
The product naming process consisted of Percept defining various territories for the menu itself, theming items into various aspects of health and fitness. The result was a custom menu full of fun and unique names relating to fitness and wellbeing with three menu groupings: feel good fuel, lean & green, and no cheat treat. The product naming for items on the menu, such as ‘Strawberries & Clean’ and ‘Bulkin’ Berries’ show a witty take on gym lingo.
For the smoothie packaging design, two concepts were proposed for kids and adults. Both designs encouraged patrons to ‘join the smoothie revolution’. The kids cup utilised a dynamic background with illustrations and the adult cup features a bold typographic statement.