FMCG branding and packaging design for The Real McCoy Snackfoods in Sydney, Australia by Percept.

Case Study

The Real McCoy Snackfood Co in Sydney, Australia manufacture savoury chips and associated products for sale in retail environments like supermarket chains.

FMCG packaging design is an integral part of their branding and ultimately the product’s success. It serves to communicate the brand’s price point and provide strong shelf impact that help the identity of their products stand out in a congested FMCG marketplace.

The Real McCoy Snackfoods in Sydney launched a corn chip to rival CC’s and Doritos in Australia. Percept were appointed for the FMCG branding and packaging design.

Our answer to the packaging design brief for the Corny’s brand was to appeal to the party and entertaining audience with a more fun approach than the competitors whilst still retaining simplicity and credibility.

We also believed that the corn chip’s Mexican origin provided a vehicle to communicate this theme of ‘fiesta’.

The branding device (Corny’s logo on the large corn chip shape) remains consistent on all flavours for maximum brand recognition and recall.

Jumpy’s are a chip product with unique appeal. We worked with Sydney company, Real McCoy, to develop this new packaging design which strategically moved their product to a different shelf position.

The design itself clearly brands the product because it is simple and strong. Sales figures have increased dramatically since its introduction and this rejuvenated sub-brand has really stamped its mark in the Australian FMCG packaging category.

If you are interested in FMCG branding and packaging design, contact Percept today.