Union Interocean hired Percept for a brand creation project. It was for a premium beer and included label design and product packaging for sale in the Middle East.

Case Study

The Challenge

The brief was for brand creation, label design and packaging for the Middle Eastern market, and more specifically Lebanon. It needed  to represent a premium quality, established, international beer brand that told the story of Semiramis, the wife of Ninus, King of Assyria.

The Solution

Legend says that when Queen Semiramis died, she turned into a dove. We have used this as inspiration to create a strong and dynamic graphic to represent the dove.

Custom illustration, hand-crafted typography and icons feature across the brand creation project. Gold, silver, royal blue and red are also prevalent in the label design and packaging. In our research into the Middle Eastern target market, the colours used represent royalty and strength.

The new brand and designs were rolled out across, beer label, neck, cap, six pack, cans, film wrap, tray, case carton and beer taps.

The beer has been well received in the Middle East with growing popularly, especially in Lebanon.