Percept designed the branding and packaging for this luxury organic skincare range.
Seraphina Organics was created to formulate a sensitive skincare solution that also offered a touch of luxury. Percept were engaged to create branding and packaging that could be adapted to multiple product types without changing the base design across each category.
When considering the brand and packaging development for Seraphina Organics we created a luxurious, feminine, yet organic feel. The range includes; skincare, body wash and bath products.
The approach we went with has a romantic, vintage sophistication. Keeping the design clean with a touch of pink and olive colour gives the packaging a natural, but whimsical feel. This worked especially well when paired with a substrate that has a soft touch feel and bamboo lid, which reinforces the brand tone, attracting consumers from the desired demographic.