Merlin distribute hardware, safety, solar and electrical products. Seeking a Sydney company for packaging redesign that would improve their retail point of sale (POS) results, they chose Percept.
Merlin Distribution’s range of solar lighting products called Solar Magic retail in Bunnings Warehouse stores throughout Australia. They approached Sydney design company, Percept, to redesign their packaging.
The main aim of the packaging redesign brief was to create clearer communication at point of sale so potential consumers can quickly and easily assess the key information they require to make a purchasing decision.
A simple, yet strong design was developed across the entire range of products. This consistency made it very clear when consumers were evaluating the differences between each product, so they could make informed decisions quickly.
Being a value for money product, it was also important not to over design the packaging so the products would immediately appear affordable and accessible to the everyday impulse buyer who may be perusing the aisles of these hardware stores.
As they say, a picture paints a thousand words, so it was critical that the product photography displayed exactly what each product was.
Percept directed several photo shoots on location with our photographer to achieve a consistent result across the entire product range. These shots are the hero of each pack and we developed the design template around this imagery with icons and pull-outs that communicate each product’s benefits to encourage purchasing decisions.
As part of the packaging redesign, a more contemporary colour palette was chosen as well as more modern typography. This also helps the products appear more relevant to the consumer in today’s retail point of sale environment.