Retail branding and packaging design for Australian consumer technology and electronic products.
Stash asked Percept to research and design their retail packaging and branding. These electronic consumer products are sold within the Australian technology sector and include such items as flash memory cards, bluetooth devices, digital photo frames and graphics tablets.
Percept conducted a visual audit on their existing branding and the packaging design of competing brands across various retail outlets and reported our recommendations.
Based on the findings, we commenced the brand redesign which features new colour-ways, now tiered according to product category and a refreshed design system on packaging applications for retail products of different shapes and sizes.
The end result has improved shelf impact and really helped differentiate the new Stash branding from other brands in this saturated retail market.