Packaging designers in Sydney for Thermalife Cream, a topical pain reliever.

Case Study

The Challenge

Percept were chosen as the packaging designers in Sydney to refresh the Thermalife packaging to improve its visibility on the shelf and promote its pain relief benefits.

Thermalife Cream is a topical pain reliever that contains a peptide active ingredient, which provides fast, effective relief for temporary muscular and arthritic pain. It is non-greasy, has minimal smell, and doesn’t contain heat-producing ingredients, so they were looking for packaging designers that could capture all this visually.

The Solution

As the selected packaging designers, Sydney agency Percept first conducted a brand audit to highlight trends and insights into the industry and determine opportunities to help the packaging design stand out from its competitors. Following the findings, a contemporary and clean packaging design was created, utilising bold type and illustrations to improve the product’s visibility on shelf in busy retail stores.

Soothing shades of blue cover the pack, with limited use of red used to highlight the benefits of the product. This colour palette clearly defines the product as belonging to the pain relief category but also sets it apart, by showing the affects of peptide technology.

Flowing shapes inspired by the layers of skin tissues create a sense of movement to show that the product will give you results by actively penetrating the skin quickly and effectively.

As packaging designers, we placed emphasis on the logo to a create strong, trusted relationship with customers, also ensuring any future products will be well received and trusted. This is the case in their Active Gel product which uses a green colour palette.