The Challenge

Solaris Paper is an Australian operated and managed company, which distributes high quality toilet and tissue paper products throughout the Australasia region, usually for the out of home market. They approached brand design agency, Percept, for the retail packaging design of their new products.

These products were to be released under the Paseo brand, and they were to be sold in a retail situation; Paseo toilet tissue and Paseo kitchen towel. This is why they were looking for a brand design agency, such as Percept, that had expertise in retail packaging design.

The Solution

It was important that the outcome of the new packaging design positioned these products in the high quality range.

Percept is a brand design agency in Sydney, Australia. Percept came up with a creative structure that was based on natural flowing shapes, communicating softness, confidence, reliability and quality.

The packaging design needed to feel like it belonged to the category, yet be distinctly different from competitors’ packaging design. Percept’s creative solution set-out to achieve a strong impression when on shelf which is why solid colour blocking was used.

Looking for a brand design agency that specialises in packaging design? Percept would love to hear from you.