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Percept – Branding Agency Sydney.
As branding specialists, we’re passionate about effective brand design and its role in the success of products and companies.


Percept – Brand Design is a top-tier branding agency Sydney. Our brand designers help improve the image of companies and products of all kinds.

Among the branding agencies that go well beyond logo design, we are strategic branding design consultants offering holistic solutions. We create brands from the ground up. Brand identity design and roll-out across all mediums including print and digital executions.

For more than two decades, our brand designers have delivered branding packages that have proven good value for money. We are a branding agency that works to improve business for our clients, achieving creative outcomes that deliver a return on their investment in brand design.

Contact Us:


Branding Agency Sydney

Call + 61 2 9544 3200


Form request a quote


By definition, a brand is a name, symbol, design, style or attribute which distinguishes one seller from another. (Thank you Wikipedia). Percept – Brand Design is a well-established branding agency Sydney. Our brand designers specialise in crafting and combining these elements into brand identity design programs for companies and products.

As a strategic branding agency Sydney, Percept not only differentiate clients from their competitors, but encapsulate the core of what they represent into an ownable brand identity system.


Percept – Brand Design believe you only get one chance to make a first impression. It’s our job as a professional branding agency to make sure it’s a good one.

One that represents the personality of your brand, connects with your audience and is memorable for the right reasons.

Brand Strategy

Among the leading branding agencies Sydney, Percept – Brand Design delivers far more than aesthetics. To begin the branding design process, we work with you in a workshop environment to collaboratively determine your brand strategy and positioning which will then form the basis of your visual brand identity design.

This can include defining the essence of your company’s character as well as developing a tone of voice and visual communication design style.

Brand Naming and Taglines

What’s in a name? A company or brand name and tagline can say what you do, spark a personality or set a theme which is appropriate to your market. Working with a professional branding agency such as Percept as your naming company on appropriate brand naming can help you belong to a category or stand out amongst others. It can be fun, quirky, clever, technical, professional or traditional, the possibilities are endless.

Company naming or brand naming that resonates with your audience will give you the best chance of business success. Percept’s creative team of brand designers can develop the ideal brand name and tagline for your company or product.

Logo Design

As the cornerstone of every brand identity, logo design is vital to your overall image.

Percept is a brand design agency Sydney, that has completed over 700 custom logo design projects for companies and businesses, which we’ve gone on to develop into full branding design programs.

Percept are well renowned for logo design Sydney. If you’re seeking professional logo designers in Sydney to provide advice and create a brand identity worthy of representing your company for the long-term, our brand designers would be happy to share our branding design expertise with you.

Brand Identity Design and Roll-out

Brand design agency, Percept, offers brand identity packages, tailored to the needs of any business.

Differing from some branding agencies, Percept are the single source for all your roll-out requirements. We have a team of experienced brand designers who handle everything in-house, whether it be graphic design for print communications, packaging design, environmental or digital design in execution.

Corporate stationery design for items such as business cards, letterheads and envelopes are commonly requested, as well as electronic assets such as quote and invoice forms or email signatures.

Obviously your online presence is key to success in today’s world. That’s why as one of the top branding agencies Sydney, Percept build comprehensive company websites, driven by the brand identity we’ve developed. Our custom made website design is always responsive, transitioning smoothly when viewed on a desktop computer, smart phone or tablet device.

Many companies also require templates to be created for frequently used files as part of their branding design project such as Word documents, PowerPoint presentations or EDMs for email marketing.

Brand signage and environmental graphics are important for bricks and mortar businesses that are planning an office or retail fit-out as part of their new image. Our team of brand designers also set up styles for printed and digital marketing communications as well as creative advertising campaigns so everything ties together seamlessly. This is the benefit of working with a full-service branding agency Sydney such as Percept.

Whether you require all or a selection of these items, they’ll combine into a unique and ownable brand identity design system that is cohesive across all outputs.

Brand Style Guides

Among the leading branding agencies Sydney, Percept, can also produce a brand style guide or brand manual so your new brand identity design is applied correctly. These brand guidelines can be used by either your in-house team or another third-party provider who may need to reproduce your brand image consistently.

The brand guidelines, brand style guide or brand manual, includes basics such as typefaces, colour palettes, logo usage and photography styles. It will also go into more detail, providing instructions for each piece of brand collateral such as business cards, brochures, email signatures, vehicle signage and uniforms, to name just a few.

Percept is a brand agency who knows each client has different needs, so our brand designers tailor the inclusions of every brand style guide based on your unique requirements.

Brand Design

Further to setting up the style of the brand identity itself, Percept – Brand Design Agency will work with you into the future. You can engage us as your brand design agency on a project by project basis for each new piece of collateral that needs to be designed. This way you control the quality of every branding design and communication touch-point your company will have with the world. The brand design project could be a new brochure design, advertising campaign, marketing activation, catalogue design or industry event. When working with Percept Brand Design, you’ll benefit in terms of time and budget from a team of brand designers who you’re comfortable with and who are familiar with your goals.

Among the leading branding agencies Sydney, Percept – Brand Design, can effectively answer any new creative brief, accomplishing its desired outcome, while remaining true to the branding that has already been established.

We’ll continue to enhance the look, character and style of communication that is exclusive to your company’s branding design. As one of the leading branding agencies Sydney, Percept ensure that each element of the brand design suite achieves its goals, whilst adding to the big picture. All brand design will remain on-message and reinforce your brand values.

Brand Management

Percept is a brand agency with a long history working closely with our clients in the management of their brands. We ensure their perceived image is positive and in-line with the objectives of their business.

As a brand agency, Percept acts as a guardian, we look to maintain and uphold brand design standards as well as offering improvements where possible.

As your brand agency, Percept Brand Design are pro-active in identifying opportunities that will add value to your business in any way.


When rebranding, rather than working with a blank canvas, branding agencies such as Percept have the benefit of being able to assess how things currently stand with your existing brand design.

Percept is a branding agency Sydney, that will help you at this stage of the rebranding project with a brand audit. This will evaluate what has equity, what should stay and what needs to change.

Depending on the results of the brand audit, your rebranding could be an evolution of your existing brand design or a full revolution. Either way, the outcome will have the aim of making a clear statement with the branding design in terms of your rebranding within the marketplace and signal your intent for the future.

As a branding agency, Percept are rebranding specialists and we often speak with people who feel that rebranding may pose a risk to their business. As one of Sydney’s longest operating branding agencies, Percept firmly believe the opposite applies in most cases. Rebranding presents a fantastic opportunity to reinvent yourself in the eyes of your employees, industry and customers with a new brand design.

From experience, Percept can attest that rebranding is a great excuse to communicate the good and address any perceived negatives in a positive light. Rebranding provides the perfect chance to signify a change for the better, both internally and to the outside world.

The decision to work with branding agencies Sydney like Percept on your rebranding project is a pro-active move. It shows all stakeholders that the company has assessed itself, improved any short-comings and has actively chosen to move with the times by reinventing itself for the better. This is why it is important to engage one of the leading branding agencies Sydney, such as Percept to make sure your rebranding objectives are met.


Brand agency, Percept is excited to announced our selection as Finalists in the brand identity category of the 2020 AGDA Awards and the winners will be declared soon.

The brand identity awards celebrate the most outstanding branding work in the sector. Brand agency, Percept, is thrilled to be considered along with the top branding agencies in Australia.

See the impressive brand identity work of all the top branding agencies in Australia at


Ranked among the top branding agencies Sydney, Percept believes that brand design should not only look good aesthetically, but it must deliver appropriate messaging to their audience with a specific outcome in mind.

This is the benefit of working with a branding company that values brand strategy, such as Percept – Branding Agency Sydney.

Well executed, professional brand design plays a key role in any successful business. Getting this right is what the brand designers at the Percept branding agency specialise in.


Who is Percept – Brand Design?

Percept – Brand Design, is among the top-tier, branding agencies Sydney. We work with new and established companies to enhance their branding, enabling them to grow and become more recognisable. One of the longest operating branding agencies Sydney, with over two decades of experience, Percept specialise in creative branding that brings brands to life. And, as our clients can confirm, we provide exceptional value for money compared to most of the top branding agencies. Percept are always aiming to maximise your ROI in branding design.

What is branding according to Percept – Brand Design?

Branding is a reflection of a company’s visual brand identity and personality, which is essential for building trust with customers and prospects. In most cases, people will base their first impression on your company’s image, meaning you should invest in branding agencies such as Percept, that can build value into your business with strategic brand design.

Percept – Brand Design is a branding agency that ranks among the leading branding agencies Sydney. We know business, we know branding and we know how to set companies apart from their competition for the right reasons. Essential elements of branding include:

  • Brand name
  • Tagline
  • Logo design
  • Typography
  • Tone of voice
  • Symbols or iconography
  • Colour scheme
  • Graphic design of print and digital marketing collateral

As the business world changes in this new decade, your company branding needs to reflect it. The fact that you’re looking at branding agencies, considering an update of your branding design so it is more relevant to today’s consumers, indicates your company should probably undergo a rebrand. Percept is a branding agency that helps good companies become great brands. If Percept – Brand Design are one of the Sydney branding agencies you are considering, we would be happy to discuss your needs and can offer advice directly from our experienced brand designers. Simply contact us today.

Why does Percept – Brand Design believe branding is important?

Branding is creating a powerful and memorable reputation for your business. This has always been essential, but branding design is arguably more important than ever in today’s increasingly competitive world. It involves working with expert branding agencies such as Percept to create a brand name and brand design in the form of a brand identity. This should be done by specialist brand designers in a branding agency that has expertise in brand strategy and brand positioning, so your branding company can develop appropriate branding that will result in a competitive edge in today’s marketplace. So, why is effective branding by a branding agency such as Percept so crucial to business success?

For starters, a good branding company will create something instantly recognisable. Think about the golden arches of McDonald’s, or the world-famous Nike ‘tick’ branded as ‘swoosh.’ With basic branding design, people will know exactly what company they’re dealing with and what kind of products to expect. But truly effective branding is about more than just making your company memorable. It’s about differentiating yourself from the competition and creating a meaningful connection with the target audience. Percept’s experienced brand designers visually project the personality of the brand, and this is the difference that separates the best branding agency from even the top design agencies.

Take bottled water, for example – hundreds of companies sell essentially the same thing, so how do they win enough market-share to be profitable? Well, San Pellegrino has established itself as a luxury brand, which is why you’ll often find it in 5-star hotels and restaurants. By contrast, Mount Franklin has positioned itself as affordable and accessible brand retailing in supermarkets as an everyday purchase. That’s why branding is essential. A specialist branding agency like Percept will define your brand positioning and uniqueness. Our brand designers have expertise in developing a clear brand design that emotionally engages potential customers because they know who you are and what your core essence is all about.

Why are Percept branding experts?

Percept is a branding agency Sydney that thinks strategically and creatively to develop brand identity programs that convey a company’s true values. We are brand designers who take a practical, creative and highly imaginative approach to developing brand strategy and branding design that will inspire companies internally and outwardly resonate with their customers. 

Percept’s areas of branding expertise include:

  • Brand assessment and workshop
  • Competitor and market research
  • Brand strategy and positioning
  • Brand naming service
  • Logo design
  • Brand identity design
  • Brand manual and style guide
  • Art direction
  • Photography and video
  • Printed marketing collateral design
  • Digital campaigns
  • Website design and development
  • Packaging design

If you’re searching for branding agencies Sydney that can research, ideate, develop, execute, optimise and manage your brand strategy, Percept could be the branding agency you’re looking for.

What does Percept think makes successful branding?

The most successful branding agencies pay close attention to their client’s target market and continually develop new ways to keep audiences engaged and interested with their branding. And, the brands that thrive for decades and even centuries are rarely afraid to innovate, this means your branding company should change things up from time to time, even if it’s just having brand designers making ongoing assessments, slight adjustments and fine-tuning of the branding design.

Apple works with a branding company that excellently highlights the need to adapt their brand design based on changing customer needs. Its official branding started as an image of Isaac Newton with an apple above his head. By 1977, that logo design had changed to a simple apple with a bite taken from it. While this image has remained largely unchanged since, the colour schemes and subtleties of presentation have evolved on multiple occasions to reflect their progress over time.

By contrast, Nokia – once an industry leader in the mobile telecommunications industry – has failed to retain its appeal, and that’s largely (but obviously not entirely) because it neglected to engage a top branding agency to adapt its branding in line with the changing market. Although they reacted to technological shifts and improved their products, they missed the opportunity to progress their branding with a brand agency in a way that would communicate this to the world. As a result, they were left behind, and both Apple and Samsung have been able to take-over Nokia’s industry-leading position in a short space of time because they work closely with top branding agencies.

Percept believe successful branding is essentially the foundation of a business, as it embodies how a company, its products and services are perceived, particularly in the eyes of the consumer. So, does your branding still appeal to today’s market? Is your branding company positioning your brand where you want it to be in the marketplace? If you think your branding might need some attention from a leading branding agency, you should contact Percept – Brand Design. Discover why we rank among the top branding agencies Sydney.

How do branding agencies create and manage a brand?

As one of the leading branding agencies Sydney, Percept – Brand Design, believes that it’s essential for a branding agency to combine brand strategy with creative branding to help companies prosper by gaining the edge over the competition.

The first step in good branding design, is always the discovery stage. Our brand designers get to know you, your business and your customers, gaining a deep understanding of your goals in the process. We’ll ask you a series of questions because we value your input and like to keep our clients involved throughout every stage of the brand design process. Why do you exist? What sets you apart from the competition? What problems does your product or service solve? Why should customers even care about you?

Next, branding agencies like Percept perform in-depth research on your competitors. This is not to imitate company branding, but for our brand designers to understand what they do well and what they don’t. The branding agency has the ultimate goal of differentiating you from these competitors so that we can highlight your USPs to the market, convincing potential customers to choose your company or product instead of another. Percept understand that achieving this is what separates a great branding agency from the good branding agencies.

With branding design, Percept also takes the time to determine the brand’s audience, which can change over time as markets evolve and adapt. Is the messaging still appropriate for today’s customers? How specific is the brand strategy with regards to the target market? Does the branding reflect the values and interests of the prospects?

By gaining an in-depth understanding of your buyer’s persona, competitor activity, values of your company, your brand’s USPs, voice and goals, our brand designers can develop a smart brand strategy and develop effective branding that achieves results. All work from the Percept branding agency Sydney is performed in-house by our team of highly-experienced brand designers. Every branding project is developed and overseen by our well-respected Creative Director throughout the process, in conjunction with our team of expert brand designers. If you want to partner with one of the top-tier branding agencies Sydney, Percept welcomes your contact. Percept is a branding agency that takes genuine pride in helping all types of companies grow with effective brand design. We find nothing more satisfying than seeing our clients prosper as a result of our branding work.

Why choose Percept as your branding agency?

At Percept – Brand Design, we strive to maintain our ranking among the best branding agencies Sydney by continuing to develop creative brand identity work that is based on in-depth research and brand strategy. We are a branding agency that has consistently proven good value for money over the past 20+ years, working with, and creating, some of the best-known brands in Sydney and Australia during that time. View our work and see our branding capabilities for yourself, or get in touch to book a consultation. Our brand designers would love the opportunity to share their experience and help you with practical advice about successful branding. Simply contact us to get the conversation started.



Branding Agency Sydney

Contact Us:

Call + 61 2 9544 3200


Form request a quote


The RAMS logo redesign and rebranding has been the catalyst for significant change within our organisation and has received universally positive feedback from customers, suppliers and franchisees.
Working with the brand designers of the Percept Branding Agency Sydney has enabled RAMS to present a fresh and modernised branding platform. This has assisted the acceptance in the market of the new products that the company has launched to great success.

Craig Walker – RAMS Financial Group.