We’re in the
business of
strategic design.

Design Agency Sydney

Percept is a design agency Sydney.
Our expertise is in strategic design
and creative solutions that achieve
commercial results. If you are looking
to engage a design agency Sydney,
view our work to see if we’re a good fit.

Strategic Creatives

The creative team at Percept
develop solutions based on
solid strategic foundations.
This produces better outcomes
because strategic designers
that are critical thinkers, focus
on achieving tangible results
for their client’s business.

Design Branding

Here at Percept, we design branding
and brand communications to help
companies engage their audience
in a distinctive way.
As an integrated design branding and
creative agency, Percept helps clients
amplify their persona, image and
presence with design branding that
is both brave and bold.


Creative outcomes
that are good for business.

Design Agency

How can we
help you?

Percept is a design agency in Sydney, Australia. We pride ourselves on the effectiveness of our work and how it benefits our clients in a business sense. Design agency, Percept, becomes a true partner, helping our clients create a competitive edge. If you are seeking a design agency, Percept offers the full spectrum of creative services.

Branding & Brand Design

Percept is a branding design agency offering consultation, brand strategy, brand design and delivery of strategic branding packages from brand identity design and brand communications, through to print collateral and website development.

See our branding and brand identity design work.

Packaging Design

Percept is a packaging design agency offering brand positioning and brand development for packaging design or redesign including on-pack graphic design, finished artwork and roll-out to full product ranges.

See our packaging design work.

Visual Communication Design

Percept is a communication design agency offering communication design strategy, clarification of messaging and call to action, graphic design for chosen execution of visual communication, pre-press, print management and roll-out to digital assets.

See our communication design work.

Digital Design & Website Design

Percept is a digital design and website design agency in Sydney, Australia, offering brand assessments, creative strategy, digital design and development. Outputs can vary from digital branding and website design, through to online advertising campaigns and marketing communications. Percept is a design agency that works across both traditional and social media channels.

See our digital design and website design work.


Holistic solutions,
better results.

As one of the top design agencies Sydney, Percept’s integrated offering helps brands comprehensively. Percept is known among design agencies Sydney for both strategic and creative skills in brand identity, packaging design, marketing communications and website design. Assessing design agencies in Sydney? We would love to hear from you.

Sydney Design Agencies


Percept is of the Sydney design agencies that enjoy doing good work for good people. We believe that the reputation of our clients’ brands forms our reputation. If you’re selecting from Sydney design agencies and partner with Percept, we fully commit to your objectives. Our team becomes your team, and your goals become our goals.

Of the many Sydney design agencies, Percept is the complete package, possessing all the expertise you need, in one team. A team whose mission is to achieve results for your business.

Percept is a design agency where creative individuals unite for our clients’ cause, with everyone in our team bringing something unique to the table. We’re among the Sydney design agencies that will help to identify opportunities for your company and make brand communication decisions on a holistic level.

Whether the brief is strategic branding, packaging design, graphic design for printed marketing communications or digital design, having the one creative team working together in our design studio, towards a common goal, ensures your brand will be the very best it can be.

Centralising your brand management with Sydney design agencies such as Percept that work across all creative mediums, will translate to a strong and consistent brand identity that will truly connect with your customers.


Percept – Design Agencies

Design Agencies Sydney

02 9544 3200

Request a quote


Tailored strategy,
bespoke design.

Percept is a strategic design agency that has worked with clients of all shapes and sizes since 1997. Achieving positive outcomes with strategic design in terms of their business goals is key to our longevity. We don’t have a set style, we are versatile, developing customised, strategic design work that produces best results for each project’s brief.

A well-established strategic design agency, Percept has a reputation as a multi-faceted branding company in Sydney. Being adaptable keeps our minds sharp and our enthusiasm high.

As you can see from the strategic design work shown here on our website, our background covers brand design projects of all kinds, across the full spectrum of businesses types.

We enjoy working with new clients of all kinds, so if you have a fresh creative challenge for our design studio, Percept would love to hear from you. Simply fill in our enquiry form and we’ll be in contact.

We choose to show an extensive portfolio rather than just the highlights. This way you can accurately judge the everyday quality of the strategic design work that you can expect when partnering with the design agency, Percept. If you’re assessing which strategic design agency to work with, Percept believe this will allow you to make a more informed decision. As they say, to talk the talk, you must be able to walk the walk.

Showing our long and successful track record should reassure you that every project that comes out of the Percept design studio consistently meets our high standards.


Leading brands,
solid partnerships.

Graphic design agencies are built on partnerships. Leading brands across Australia, and all over the world have chosen Percept from the graphic design agencies on offer. They’ve done so in an effort to improve their businesses and out-perform their competition by selecting a branding partner with a successful track-record. If you’re deciding on graphic design agencies and choose Percept, you’re in good company.

A Sydney Design Agency, Trusted By:

Design Studio


Percept is a design studio in Sydney. We are independent and 100% Australian owned and operated. As one of the longest operating Australian graphic design agencies, the Percept design studio is proud to contribute to our industry, advocating the value of design, and strengthening the role of Australian graphic design agencies within the business community in Australia.

Percept is a design studio that believes in the effectiveness of our work and that design is a powerful tool in the commercial world. Both as an Australian graphic design agency, as well as our role in upholding the standards of the Australian creative industry in general.

We feel it’s important that the value of design becomes more recognised within the business community. We believe working with a good design studio is good business, and we’re always trying to champion this, increasing understanding among Australian businesses.

Our design studio is involved in the events of our peak industry body, the Australian Graphic Design Association (AGDA), of which our Principal, Lewis Jenkins, is also an active member.

Percept – Design Agency Sydney picked up a Distinction for our branding work in the Design For Good category of the AGDA Design Awards 2021. We also achieved 3 x Finalist projects and 1 x Merit in the AGDA Awards 2019 and another Finalist in the AGDA Awards 2020 for branding and packaging design projects.


Who are we?

Who is the design agency, Percept?

Percept is a design agency in Sydney. A fully integrated design agency offering creative services for all your graphic design and brand design needs. We are a design agency that offers branding, packaging design, website design, and graphic design for printed marketing communications and digital design campaigns – all from our design studio in Sydney.

Percept has been a successful design agency since 1997. As a leading design agency, we have delivered creative solutions for thousands of happy clients during that time. Our design agency has a wide range of skills that can be seen in our broad portfolio shown throughout this website, so you can get a good feel for the standard of our work.

Our experience as a design agency includes more than ten thousand projects for start-up companies, through to world-leading brands.

Here at design agency, Percept, we like to think of everyone in our design studio as a team of problem-solvers that combine for any type of creative challenge. Whether it’s branding, packaging design, brand communications, advertising or website design, Percept is here to help.

What is graphic design?

What does Percept believe graphic design is?

Graphic design can be described as visual communication design, through the combined use of brand identity, illustrations, photography, typography (letters and text), icons, imagery, and colours. This communication design puts across ideas, messages, and feelings that essentially say something to the audience. Percept is a design agency that plays the role of coming up with the concept and creative execution for this visual communication design.

In a world where visual communication has become normal, a design agency, such as Percept, plays a great role in defining, distilling and delivering the desired branding and messaging in the most appropriate way. An effective design agency has become far more than a graphic design agency that just produces good-looking brochures and flyers. A top design agency is now a team of communication design experts, where their branding and communication design is much more well-considered.

Getting the branding and messaging right and conveying it in a way that will resonate with the audience is of utmost importance. This is then executed by the design agency, either broadly or focused on any platform where a brand communicates with its target market, including websites, social media, and print media.

Percept is considered to be a top design agency in Sydney. Our graphic design and branding agency features a highly experienced team that is able to interpret and translate a brand’s vision into brand identity and brand communications that will resonate with the desired audience.

How do good design agencies help companies?

Why invest in top design agencies such as Percept?

Percept ranks among the top design agencies in Sydney, Australia, because of our focus on effective graphic design work. Our team realises that you know your business and the industry you operate in better than anyone else, but strategic branding and communication design are probably not your forte. Design agencies possess this expertise, and top design agencies, such as Percept, specialise in helping you through the process with the goal of achieving the best outcome for your business.

Percept and similar design agencies will follow a strategic design process that extracts key information from you, through a series of questions. Whether it’s a brand identity, packaging design, brand communications or website design project, we get to know you and tap into your knowledge, in order to find out how we can best help your company do better business. Design agencies like Percept, with this approach, achieve better outcomes than design agencies that deliver only what a client has requested. 

Percept believes design agencies who truly want the best for their clients are thorough in their methods, in much the same way as a doctor would not prescribe medicine or perform an operation solely based on a patient’s self-diagnosis. Percept is one of the design agencies in Sydney who relish this role, working closely with the stakeholders of a company to discover what their true objectives are. We first think critically, then creatively before providing branding, packaging design and communication design solutions. This distinguishes top design agencies from regular design agencies because for branding and marketing communications to be effective, it must be solving a given problem.

The Percept – Brand Design team works with your company to reach your business goals on any assignment fro brand identity to packaging design. Percept’s belief is that design agencies should be an extension of your company. An important advisor for improving your branding, marketing communications and digital design within your market in order to achieve business growth.

What graphic design agency expertise does Percept have?

What does the design agency, Percept, specialise in?

Percept is a design agency in Sydney, Australia, that works with businesses of all sizes across a wide variety of industry sectors. As a design agency, we are known as an integrated creative agency, meaning we’re an all-in-one solution for your branding agency, design agency and creative agency needs.

Percept is ranked as a top 10 design agency Sydney, and our professional services include;


1. Branding

Percept is a branding agency in Sydney, Australia. Branding is a specialist discipline and a long-term investment that enables your business to grow trust and loyalty with its customers. If branding is done well, it will improve your sales too.

When assessing rebranding agencies, make sure they can walk the walk. Good branding provides instant recognition, but more importantly, builds a persona that accurately represents a company and makes an emotional connection with its target audience. Investing in branding services from a reputable branding agency such as Percept, will deliver a good return on your initial outlay for many years to come.

Percept’s strategic branding services include;


2. Communication Design

Percept is highly experienced in communication design. We help crystallise the best message to deliver to your desired target audience, then develop communication design in the form of brand communications or marketing communications to tell that story in a way that will best resonate with your market.

Our creative communication design is always approached with your goals in mind from a business perspective; promoting brand trust, pushing product, or reputation management, as just a few examples among other goals and objectives.

Deliverables for communication design by Percept include;

3. Packaging Design

Percept is a packaging design specialist. Packaging design is crucial in the way a product is visually presented at point of sale.

A leading packaging design agency, such as Percept, will communicate a lot in terms of perceptions with well crafted packaging design. Our strategic branding and experience in packaging design allows us to quickly communicate to a shopper, key factors that will influence their purchasing decision.

Effective packaging designers will create something aesthetically desirable, with good shelf-shout and it will be true to the brand it represents. It will also deliver key product benefits along with an engaging brand story that differentiates the product packaging from its competitors when on-shelf. Conversely, a really good product can be crippled by poor packaging design in terms of how it communicates and the feelings it gives off to potential consumers.

As a brand agency, Percept’s expert packaging designers help in delivering innovative and professional packaging design that presents any given product as a quality offering. Our packaging designers have a wide versatility in style, allowing us to develop exciting packaging design solutions that not only look great and appeal to their audience, but can influence those customers to choose one brand over another.

Percept’s expertise as packaging designers can be demonstrated in our case studies;


4. Digital Design

Digital design for online content is crucial in an increasingly digital business environment. Brand agency, Percept, have expertise in digital design and development encompasses everything from digital branding and website design through to EDM design and online creative campaigns.

Percept creates digital design work using our strategic branding and design agency methodology to develop creative advertising and marketing communications for today’s digital design environments.

We use brand identity elements along with a combination of text, still images, video, and animation for your brand communications to deliver the right message in the most appropriate way. They are to be tasteful and stand out for the right reasons in order to be a powerful branding presence in the online space.

Among the many digital design outputs that Percept deliver the most popular are;

As a design agency, how does Percept run a typical project?

How will Sydney design agency, Percept, manage my project?

Percept is a Sydney design agency. Our team approaches every creative project in a structured way. This helps keep everything on track and guides our design process based on each client’s unique needs.

Whether a client was searching ‘Sydney design agency’ for branding, packaging design, visual communication or digital design, all projects are run in the same way. So if you need a Sydney design agency, Percept, will work through set stages and questions to guide the process and ensure everyone’s expectations are clear. For instance;

What do we need from you, the client?

At the beginning of the project, Percept, design agency Sydney, will walk you through our briefing process. This set of questions helps us understand the problem that requires a solution and what your objectives and ideal outcomes are. Basically, it’s where you tell us what you think needs to be done, but more importantly the results you want to see once everything is completed. In the initial discussion, you tell us what you aim to achieve. Is it increased sales? A total rebrand? A website redesign? An ad campaign for the launch of a new product? From this point, we will elaborate and ultimately deduce the project’s brief. Percept, a Sydney design agency, can then scope exactly what is involved in the project and provide you with a detailed project proposal outlining all deliverables and the cost involved. If you are happy to proceed with the rebrand, packaging design, or whatever the project, Percept, design agency Sydney, will then begin work according to what is outlined in the project proposal regarding what is to be done, the required input by each party involved as well as a break-down of timings and budget.

Who is involved?

When you work with a design agency such as Percept, there are many people involved in the process. This includes individuals within our design agency as well as anyone with input from your organisation. From the start, it is important to clarify who are the key decision-makers at your end. It is ideal that all these stakeholders are involved at the beginning and at all key stages of the project to ensure everyone is fully informed of what is being done and why, and this will help approval stages run smoothly. The answer to this question enables a more efficient flow of information between our team at PerceptDesign Agency Sydney, and you, the client. We’ll need you to select a project leader with the appropriate decision-making authority. Percept will provide the project lead in our design agency in the form of your dedicated Account Director. They will be the main contact person for the rebrand, brand naming, brand identity, marketing communications, website design or packaging design project. Establishing this channel of communication is essential for clarity when it comes to feedback, project scope changes, and any queries regarding timelines and the budget.

How many concepts does a design agency such as Percept present?

In most cases, our Sydney design agency, Percept, will develop multiple options for you, the client, to consider. This is determined by what has been agreed upon in the project proposal. A typical brand identity, packaging design or brand communications project from Percept, design agency Sydney, may have 2 or 3 design territories that are presented at an early stage for approval of the general direction once the branding strategy has provided the foundations. These options will not be finalised and refinements will be made as the project progresses, once a concept has been selected. These design refinements will be made with the client’s input and presented again at the next stage for approval before roll-out and final artwork development.

How long does the Percept design agency take on a project?

The timeline for any design agency to complete a project obviously depends on its scope. A website design, for example, takes far longer than packaging design, which may take longer than an initial brand identity. Each project Sydney design agency, Percept, takes on is thoroughly scoped and projected timings are well documented in the project proposal. If there is a special need from your end to turn a job around in quick time for a particular reason, please let Sydney design agency, Percept, know right from the start. This way we can assess our design studio workflow and fast-track your project depending on its urgency e.g. marketing communications or advertising for an upcoming product launch.

Of all the design agencies, why choose Percept?

Why choose Percept from all the design agencies in Sydney?

Often voted among the top design agencies in Sydney, Percept prides itself on creating positive change for its clients.

As a design agency that has been in the industry since 1997, Percept is one of the longest-standing design agencies in Australia. This depth of experience allows us to make confident decisions because we know what will work and what won’t in a business sense. Over the years we have seen design agencies come and go. Percept is one of only a few design agencies that have stood the test of time, which must indicate that we are doing something right.

During our time we have not become stale, instead, we have grown and continue to refresh ourselves to remain on the forefront in today’s world. We build on our solid skill-base, rejuvenate our team and push ourselves to produce better and more effective brand identity, brand communication and digital design work year to year. Because of these evolutions, Percept is considered to be one of the leading design agencies in Sydney to this day.

We have won many awards, and as good as it is to be recognised by fellow design agencies, Percept is a brand agency that prefers the accolades of the businesses we work with. We put our clients’ success at the heart of everything we do, which has been key to our longevity. We strive for nothing more than seeing our work benefit each of our client’s businesses – this is what drives us.

Our successful track-record is right here for you to see. We’re among the design agencies who have created hundreds of world-class brands and have thousands of happy customers who can vouch for our work. Please take some time to look through our extensive portfolio of case studies shown on this website and judge for yourself.

Are you looking for design agencies because your company’s product or service needs help with branding or communication design? The team of brand designers at Percept is always eager to hear from prospective clients that are keen to work with one of Sydney’s top design agencies. Percept is here to offer our advice and would love the opportunity to work with you. Contact us now to start the conversation.

Percept Brand Design, you guys rock! That is all.

Martin Ireland, Sennheiser

In my opinion, Percept is one of Australia’s leading design agencies. Incredible brand design work by great people. Highly recommended 5/5.

Wade Ingold, Eureka Creative

We thoroughly enjoyed working with Percept. Each stage was seamless and we’re absolutely delighted in the final result. All expectations exceeded – we receive such great feedback on our new branding.

Aimee Cassels, NSW Public Service Commission

Percept is a fantastic branding agency. Their approach is well thought through, detailed and creative. The team are a pleasure to work with, respond quickly and provide competitive quotes. Highly recommended!

Rosie O’Keefe, Blackhawk Network

I can hand-on-heart vouch for what a great design agency Percept Brand Design is. They truly listen to their client’s needs and deliver awesome results!

Anthony Muscat, Code Brewery

As our design agency, Percept’s quality of work is excellent! Everyone we deal with are friendly and they provide excellent service.

Jeff Steer, Toyota

The people of Percept Brand Design are fantastic! They’re always responsive and adaptable, whatever the challenge. Percept is my creative agency of choice – always providing amazing results.

Robert Lackey, Grays Online