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Professional packaging design Sydney.
Percept – Packaging Design Agency Sydney, helps attract consumers to choose one brand over another.
PACKAGING DESIGN SYDNEY – BY PERCEPT – PACKAGING DESIGN AGENCY SYDNEY
Percept – Packaging Design Sydney, believes that every good packaging design agency Sydney should deliver work that is authentic to the brand. It should communicate concise messaging and give off the right impressions in order to quickly gain the attention and desire of the audience.
Packaging designers will tell you that just like books and their covers, products get judged by what’s on their outside.
At a glance, the pack of a product must communicate effectively in an effort to represent its value proposition and make a better connection with the consumer than its competitors.
PERCEPTIONS ARE EVERYTHING
How a product is perceived at point of sale is highly influential in any shopping decision.
Our job as packaging designers is to shape perceptions in a customers’ mind, attracting them to purchase one brand over another.
PROFESSIONAL PACKAGING DESIGN AGENCY SYDNEY
It takes a specialist skill-set to design effective packaging. If you want real results, it is important that you work with a professional partner, such as Percept – Packaging Design Agency Sydney, who can be trusted to deliver.
The main benefit of working with Percept, is the branding and packaging expertise we’ve gained over the past two decades.
Our track record spans over 1000 diverse packaging design projects, giving us a depth of experience you will not find anywhere else.
As a leading packaging design agency Sydney, companies partner with Percept for professional packaging design that will increase their product sales.
Our creative team work closely with these companies to define their positioning and develop on-pack brand solutions that improve their performance at the point of purchase.
BESPOKE AND CUSTOM SOLUTIONS
Percept Packaging Design Sydney is passionate about custom packaging design, so we don’t have a set style, nor do we follow trends.
Each outcome is a strategic response to a creative brief. We address the specific criteria for that unique situation so the best connection with the target audience is achieved.
Our creative solution is always custom made and does not conform. This results in bespoke packaging and label design that is ownable for our clients’ brands, standing out for reasons of substance.
PACKAGING DESIGNERS WHO KNOW BRAND
We are experts in branding, which means we can provide a holistic brand, pack and communication design service of the highest quality.
For professional packaging design Sydney, Percept help you from the very beginning, advising on brand strategy and positioning.
If required, we will also develop the name, logo and identity for your brand or product. This is all part of our unique offering, ensuring that the creative outcome that Percept provides is as comprehensive and compelling as possible.
The aim for any product is to stand out in the line-up of its competitors as the most attractive option.
Percept – Packaging Design Agency Sydney, achieves product differentiation by researching the category and leveraging our clients’ positive attributes.
Once we’ve developed a full understanding of the market landscape, we deliver creative solutions that have on-shelf impact, standing out as the most appealing choice for the buyer.
THE ART OF COMMUNICATION
With just seconds to make a positive impression and inform the customer how good a product is, clear and succinct communication is key.
Optimising the information hierarchy is important in delivering the best messages quickly.
Percept’s experience enables us to know which category conventions are to be adhered to for most effective results in assisting the consumer in their decision.
THE COMPLETE PACKAGING DESIGN AGENCY SYDNEY
Beyond the creative side of things, Percept Brand Design is a consumer packaging design agency that provides the complete service in-house.
We roll-out the artwork for all products across your range, ensuring the integrity of the design remains consistent.
Percept set up and supply high quality finished artwork so it is entirely print ready. Also, if your job calls for specialist pre-press work, we can handle that too.
For any of your needs relating to packaging design Sydney, Percept can work with your chosen print provider regardless of where in the world they’re located.
Alternatively, we’re happy to manage that part of the process for you if it makes your life easier.
AWARD WINNING PACKAGING DESIGN SYDNEY
We were also a Finalist in both the miscellaneous and food and beverage packaging design categories of the 2019 AGDA Awards, receiving a Merit in the results.
SPECIALIST EXPERTISE PACKAGING DESIGNERS SYDNEY
Since launching 22 years ago, Percept Packaging Design Sydney has been the food packaging specialists for many of Australia’s well known foodservice and retail brands.
With vast experience in FMCG, we’ve covered everything from fresh food to fast food. Working on confectionery and snack foods one week, then on health foods the next.
The beverage industry has kept us busy with many wine label design projects as well as other alcohol products such as beer, spirits and liquor.
We’ve also enjoyed working on a wide assortment of non-alcoholic drink projects including tea, juice and water.
Health and Beauty
From everyday personal care items, through to more exclusive luxury products, Percept has a strong history in the beauty category. Creating boutique brands and desirable packs for skin care, hair care, makeup and cosmetics.
We’re also well versed in the health sector, experienced in everything from medical products through to vitamins.
General Product Packaging Designers
Because we’ve been professional packaging designers in Sydney, Australia, for so long now, we have a background in most product categories and the list is getting longer all the time.
Examples include baby and children’s products, pet care and recreation, toys and sporting goods, fashion and accessories, clothing and apparel, entertainment and technology, electronics and appliances, homeware and cookware, household and gardening, tools and hardware, automotive and industrial, as well as chemicals and cleaning.
Case studies that are relevant to your project can be provided upon request.
If you have a brief for consumer goods packaging designers in Sydney, whether it’s a new product or a redesign, please contact us, we’d certainly be happy to discuss it with you.
Who is Percept?
Percept is a packaging design agency Sydney specialising in food and beverage packaging, health and beauty product packaging, and general product packaging. Our experience spans over 23 years. We have been offering our packaging design services since 1997 and have garnered a lot of experience during that time. The Percept packaging design agency team has a successful track record spanning over 1000 different packaging design projects. This gives us a huge depth of experience that you wouldn’t find anywhere else.
Our packaging design work helps to spark the senses of customers, and speaks directly to target audiences with brand authenticity and substance. Our packaging design services have been utilised by many companies across Australia, and all over the world. We help our clients convert shoppers into buyers by evoking a connection with the consumer.
We work with our clients through every stage of the design process to make sure the outcome is quality packaging design that is worthy of representing the product and brand.
As packaging designers, what does Percept specialise in?
Fast-Moving Consumer Goods – FMCG Packaging Design
Our FMCG packaging design is created to best represent your product and brand. Fast-moving consumer goods have a short shelf life and the consumer purchasing decision is only a matter of seconds. The effectiveness of your packaging’s communication heavily influences product sales, so the packaging designers you engage have an important responsibility. Many FMCG products are also perishable, so to prevent wastage, they must be bought fast. Working with effective brand packaging designers is of utmost importance in getting consumers to easily identify with a product and ultimately purchase it.
Food and Beverage Packaging Design (F&B)
Packaging designers create the crucial connection between the shopper and your product at the point-of-purchase. As leading packaging designers Sydney, Percept understands that effective packaging should be highly visible on the shelf, it should be engaging, and it should clearly communicate key benefits and your unique selling proposition (USP).
Since we launched our operations over 23 years ago, Percept has been the preferred food packaging designers for many of Australia’s iconic retail and food service brands. Our vast experience in FMCG packaging design has allowed us to cover various brands from fast food to fresh food packaging design.
The success of your food and beverage products on the shelf is based on how people think about your brand, their mindset, their main drivers, what they see, and what will emotionally connect with them. We create food and beverage packaging design for a wide range of clients and have helped many win their spot on the supermarket shelf. Our health food packaging design will make your products stand-out and thrive. We’re known as food packaging designers Sydney that deliver outstanding outcomes that differentiate one product from the rest, achieving positive results for our clients.
Some judgement of the quality of snack food comes subliminally from the design of the packaging – think of some classics created by Australian packaging designers for brands like Vegemite, Corn Flakes, or Arnott’s – they’re unmistakable and contribute to the quality of the product through heritage. Packaging designers, Percept, have much experience in designing snack food packaging to ensure brands sell and continue selling whether it’s harnessing the history of a brand or developing new ones to connect with consumers in a more contemporary way.
We’ve mentioned a few examples of food packaging design, but at Percept, we also develop beverage packaging design on a regular basis too. Our beverage packaging design work has included water, soft drink, milk, juice, tea, coffee and many other categories, such as beer, wine and spirits in the alcohol sector.
We are recognised as leading F&B packaging designers Sydney, Australia. If you manufacture or distribute a food or beverage product, you know how challenging and competitive the market can be. In such a tight environment, it’s wise to use the “secret sauce” that creative packaging designers can bring to the table, in an effort to stand out and gain the competitive edge.
With the increasing pressure on profit margins and production costs, one of the big questions marketers and business owners have in this competitive market is how they are going to use the packaging of their products to gain the attention of the consumer, whilst keeping their unit price under control. As professional packaging designers, Percept can work with you toward these goals, offering advice on design solutions that can save you money when it comes to production, without compromising the perceived value of the package and its contents.
Health and Beauty Packaging Design
One of the main goals as a Brand Manager or Marketing Manager is to attract new customers and at the same time keep the existing ones loyal to your brand so they continually return to purchase. We know that the most successful health product packaging design you find on the market today has something unique you don’t find in others and the same can be said for beauty product packaging design. It’s that uniqueness that sparks an emotional connection such that a customer can, from a distance, see your product on shelf amidst a multitude of competing health and beauty products and just get the feeling that it’s the one for them.
From everyday personal care items, through to luxury product packaging design, Percept can deliver packaging with persuasive power to enable your brand to successfully win over your desired target market. Examples have included luxury product packaging design that features special finishes to justify the brand’s positioning or everyday cosmetics packaging design that is intentionally basic to help appeal to a lower price-point.
General Product Packaging Designers
Let us ask something, “When walking through a supermarket or retail store, why do customers select a certain product and leave many others on the same shelf?” There are many contributing factors, but the packaging designers have a big influence in how decisions are made.
At Percept, we are a recognised product packaging design agency Sydney. We help products be chosen over their competition. Our general product packaging design includes baby and children’s products, pet care and recreation, toys and sporting goods, fashion and accessories, clothing and apparel, entertainment and technology, electronics and appliances, homeware and cookware, household and gardening, tools and hardware, automotive and industrial, as well as chemicals and cleaning.
You can see samples of this work in our portfolio above. Alternatively, case studies that are more relevant to your project can be provided upon request.
If you have a brief for consumer goods packaging designers, whether it’s a new product or a redesign, please contact us, we’d certainly be happy to discuss what we can do for you.
What does Percept think makes a good packaging design?
When you select a product contained in a package, and you have never used it, you judge its quality by the package you are holding. It’s that mindset that will allow certain products to be tried for the first time and hopefully purchased again and again. If the packaging design isn’t attractive or doesn’t connect with a customer’s emotions, then a product may never get the chance to win over a consumer.
In the hyper-competitive retail world we live in today, much effort is invested into getting customers to notice, engage and connect with the products on shelf in order to win market-share. Here at Percept, we believe good packaging has the following features.
1. Form and Design
The aesthetic shape of packaging is a fundamental element of product packaging. Packaging that is unique and good-looking will be eye-catching to a prospective buyer. It should be practical, whilst allowing a product to stand out in the crowd, so it’s important to keep visual appeal in mind. When we talk about good looks, it’s not just about the form, but of course the style of design and feature colours are crucially important. The feelings these design choices convey must align with the product as well as the audience that you want to capture.
For instance, if you are selling a product aimed at kids, it might be appropriate to use a cartoon style with characters in addition to bright colour-ways. This will create a sense of fun in the appearance of the packaging. If you make an organic product, your target audience will more likely be health-conscious adult consumers. Perhaps a more muted colour palette with minimal printing and a focus on details may provide a more fitting look and feel for a sophisticated audience.
2. Function and Usability
Great packaging design allows your product to be chosen from the shelf by the customer, however, good functionality ensures consumers want to buy the product again. When designing your pack, incorporate usability into the design where possible, in order to enhance the user experience. A customer will have a positive experience with the packaging as well as the product and will be more likely to be a return purchaser. For example, you can create a package that allows ease of opening, or packaging that is resealable. Is it easy to get the product out of the package? If the packaging is for a drink, is it easy to pour? It’s this type of thinking that leads to a successful packaging solution.
3. Informative Messaging
People want to know what your product is, what it does and what it is made of. They may also want to know about the nutritional ingredients in a food product or whether there are any side effects for a health care product. If it’s a cleaning product, the consumer would want to know if it’s organic, where it’s sourced from, and other practical information relevant to its performance. You need to look at what distinguishes your products from the alternative brands in your niche and communicate that information on the packaging with prioritised hierarchy.
4. Clarity and Simplicity
Good packaging design communicates with clarity and simplicity. You need to have messaging that is clear on the product benefits and also the brand. If you head retail shopping environment and pick a particular aisle randomly then browse through those products, you will most likely ask yourself questions like what’s this product for and is it any good? Or do I feel a connection with the brand that is behind this product, does it seem like the best product for me from the selection I have to choose from?
An average consumer dedicates less than 4 seconds to any particular product on the shelf when assessing their purchasing decision. This illustrates the important role clarity and simplicity play in good packaging design.
It seems an obvious one, but you have to be honest with what appears on packaging. Don’t promise what you cannot back-up. When customers look at product packaging that makes certain claims, they expect that the contents will live up to those promises. You need to depict the product in a reasonable, yet appealing way without going overboard. If you use the pack to depict a product to be far better than a customer would find it, it means you are misleading the consumer. In the end, you will disappoint your customers, they will not return, and it will lead to a bad brand reputation.
There are also rules and regulations that apply to product packaging. As well as specific guidelines that apply to special sectors such as alcohol, medicine or personal care items. Knowing what applies to your industry and working with professional packaging designers will help in the adherence to these policies where relevant.
With so many other bands competing with your product, it makes sense that you ensure that your brand story is authentic and that it extends through the packaging design. Originality, memorability, and character are important elements of any great brand. There are many ways to encapsulate these elements of a brand’s personality and how that is done will depend on the unique circumstances of each situation. However, it is imperative that the drivers are built from authentic origins in order to build a brand that is not only endearing and appealing, but is convincing, trustworthy and most of all, credible.
7. Shelf Impact
If you put yourself in the shoes of the shopper, you find that you don’t see a single product on the shelf when you get into a retail environment. Also, you never see a product in great detail. What you see are patterns made of different products. This is called shelf-blocking and can draw your eye to a specific area of the shelf. From there, a product will have more chance of gaining attention and getting a closer look. There are many techniques used in professional packaging design that are based on the subliminal factors that make up the many steps involved in a customer’s decision making process. The one product that a prospective buyer finds the most attractive is usually based on a wide range of scientific factors that are taken into account by the best packaging designers. The overall distinctiveness and appeal of products when displayed at point of sale are what retailers call “shelf impact”. When selecting a packaging design agency such as Percept, make sure they have expertise in shelf impact. It is an essential factor in gaining a commercial advantage for any brand or product.
Any successful packaging design concept should allow you to introduce a new line extension such as product variations or sub-brands. Forethought should always be given to the future, not just the short-term. You may have a particular product you are launching, however, after time, you may introduce other varieties that would create a range. You should always communicate your plans and ambitions to your packaging designers. They can then create a fully considered, future-proof solution that will not need to be continually adjusted and diluted over time because it hadn’t allowed for changes or new products. Good packaging designers always bear the future in mind, so make sure you let them know all your plans right from the start in order to have the best results in the long-run.
Often an overlooked element of the packaging design process, practicality is integral to good packaging design. In terms of practicality, we are talking about the fundamental basics of the packaging. This could be actual size, shape, and functionality of the packaging or product container, and not just what appears on the design of the wrap or label.
A more practical product just makes common sense, whether it helps in the supply chain or improves user experience. How does it hang or stack on shelf? What is its footprint, does that maximise on-shelf potential? Is it well balanced or will it fall easily? Will the shape affect freight costs? If the product requires refrigeration or freezing, is the printed substrate suitable? Can we introduce a practical feature that will help sell more product? For instance, when the first ketchup, honey and shampoo bottles were turned upside down, creating the ‘tottle’, their sales rapidly increase because it made them easier to use. There are just a few examples of how practical thinking can be beneficial to the success when it comes to consumer packaging design.
Your packaging should be visually engaging and appealing – obviously that’s a given. Make sure that the packaging design can draw the attention of its intended customers from a distance when displayed on shelf. It is essential that during the briefing process you identify who the target market is so the packaging design agency can successfully appeal to them. Firstly, engaging their attention, then communication key information clearly to pose a persuasive case that will influence their purchasing decision.
You want to make sure that your packaging is unique in a way that appeals to your customers, but be conscious to stand out for all the right reasons. When creating a unique brand, substance is the key. Any point of difference must be one for the better. Yes, a customer will be drawn in with creative packaging design, just ensure it is relevant to product and will enhance its appeal in the eye of the consumer.
Creative packaging design should be able to win a customer’s interest, hold attention for long enough to communicate key factors, and if this is done in a unique and interesting way, the product has a better chance of being bought. Uniqueness plays a key role in conveying a brand’s personality and ultimately developing a more convincing connection with a prospective buyer. This will provide an edge over the many me-too competitors that can be found at the same point of sale.
Another element that makes good packaging design, great, is effectiveness. Does the packaging communicate the unique value proposition? Does it consider priority and hierarchy of messaging? Does it communicate the brand message? Does it appeal to the psychographics of the target audience? How well does it fit in the typical retail space? And the list goes on…
Effective packaging design does its job on shelf. The positive influence it can have on sales, will repay the investment in a professional packaging agency many times over, ultimately contributing to a brand’s success.
As a trusted packaging design agency Sydney, Percept take into consideration all these elements in our packaging design process. We take pride in delivering strategic, creative packaging design work that benefits our clients in a commercial sense.
How does your brief help Percept design packaging?
When you approach Percept to design packaging, first we work through several questions that formulate the brief. This helps us understand your product, how it benefits the customer, your target audience, and the details of the marketplace you operate in.
You will provide us information about the product itself and it’s pretty straight-forward. We just need answers to simple questions such as – What type of product are you selling? What is the product made of? What size, shape and weight is it? What does it do? Why will people want it? Why is it better than its rivals? This helps us to design packaging that is practical.
Also, we’ll want to know who the customer will be and where will they find the product. This could include information like – Is the product used by females, males, or both? Is it designed for children or adults? When it comes to how customers are buying your product, we’ll want to find out specifics regarding the sales environment, will it be a boutique, online, a supermarket, retail store, or combination? This enables Percept to design packaging that is relevant.
We also like you to provide us with as much information as possible about other factors that can include the brand requirements, the content that is going to be included, your insights into what you believe does and doesn’t work in terms of packaging design style, and of course, your budget. If you have certain prerequisites, you can be quite detailed for example – Do you want a particular font or certain colours to be used? Will copywriting be required? Do you have an image to provide or will photography be needed? Are you supplying the logo and other assets like barcode, certifications, and nutritional information panel? This allows us design packaging with appeal.
Before you bring a project to us, take some time to consider the topics we’ve mentioned here so we get a good brief. If you can contribute any imagery or supporting data that will assist the market research phase, that will also be helpful. You can supply physical packaging samples or provide relevant images to aid our understanding. Everything you can provide will help us design packaging that works. The better the brief, the better the outcome.
Last but not least, the budget you have to work with will certainly influence the end product. If you are serious about achieving tangible results in terms of sales, this is not the area to try and cut costs. Think of it as an investment that will allow your packaging design agency the time to deliver work that will pay for itself long into the future. At Percept, when we design packaging, we want to ensure that we deliver the outcomes for our clients.
Why choose Percept packaging design agency Sydney?
The best way to judge a packaging design agency is on the effectiveness of their work.
We don’t believe that winning awards is important. In fact, the success of our clients is our highest accolade. That is the main reason you should choose Percept as your packaging design agency Sydney. It is this focus on delivering effective packaging design work, that achieves commercial results for our clients, that drives us. We want to create good work, but first it must actually work.
However, if industry recognition does impress you, we can confirm that we are an award-winning packaging design agency Sydney. Percept has won a Shelf Shout Award, and have also won a Pack Refresh Runner-up courtesy of PKN. We were selected as a Finalist in food and beverage packaging design and miscellaneous packaging categories of the AGDA 2019 Awards where we received a Merit. Percept has won medals for Wine Label Design in the Printing Industry Craftsmanship Awards. Internationally, DesignRush has named us as a Top 25 Packaging Design Agency. Our award-winning packaging design work is also regularly featured in industry publications such as Packaging News Magazine, Packaging Of The World, WPDS, Labels Plus, Desktop, Inside FMCG and The Dieline.
Percept is a full-service packaging agency, offering the complete packaging design service in our Sydney studio. From naming and branding, right through to the roll out finished artwork for all products across your entire range. This ensures that the integrity and authenticity of the design remains consistent throughout.
We’re also strong when it comes to the technical side of production. We set up and supply quality files meaning you have the artwork print-ready to be given to your chosen supplier. In addition, if your project calls for specialist pre-press work, we can handle that too. In fact, for any of your needs relating to packaging design Sydney, Percept can liaise with your chosen print provider regardless of where in the world they’re located. Alternatively, we’re happy to manage that part of the process for you as well, if it makes your life easier.
We maintain in constant communication throughout the design process, updating you on progress and involving you in all stages of the design process so we can present to you and explain our rationale at each milestone, inviting your invaluable input. It is this type of collaborative relationship that produces the best packaging design.
For any of your packaging design needs, please contact us, we’d love the opportunity to get to know you and discuss your requirements.
WHAT THEY SAY
We have found the team at Percept ® – Packaging Design Agency Sydney, very approachable and consider our relationship to be a working partnership.
They have taken on packaging briefs, with short deadlines on some occasions, and always delivered solid thinking and results.
Tanya Wojcik – Coopers Brewery.