Specialists in the major areas of branding, packaging, print communication and digital, Percept is an integrated brand agency, offering full-service solutions from brand strategy to implementation.

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Branding

Packaging

Communications

Digital

As brand consultants, we look at things on a holistic level and possess all the capabilities in-house to provide total solutions.

Percept is a one-stop creative shop in Sydney with expertise from brand strategy, right through to design and roll-out in any medium.

This means we achieve a deeper understanding of your goals, and ensures effective messaging is delivered consistently across all executions.

Contact Us:

Call + 61 2 9544 3200

Email info@percept.com.au

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Research and Discovery

We can conduct our own research, perform visual audits, involve you in workshops or carry out focus groups. The depth of research is up to you.

Whatever level you choose will be appropriate to the project’s budget, but this discovery phase will form the foundation from which the brand strategy and identity will be built upon.

Brand Strategy

Percept will consult with you in a workshop environment to help define your values, personality, positioning and tactics. This is part of our brand strategy process and it’s what separates a good brand agency from the pack.

We also work with some of the best consultants in Australia for projects where in-depth or specialist brand strategy is called for.

Whatever your brief, regardless of the size of the project, Percept will apply strategic thinking in an effort to make the design output as effective as possible.

Brand Identity

We develop names and design logos that best represent companies and products in competitive marketplaces.

These elements, along with any other assets that are required for a particular business are created to form a brand identity which symbolises their ideals in a unique, ownable and memorable way.

The resulting brand identity system effectively distinguishes our clients as a preferred alternative to their opposition.

Brand Design

Each client is different, but Percept Brand Design is an experienced brand agency, designing everything a company may need to build its brand identity. From stationery and website, to marketing and advertising campaigns, we can create any combination you require.

Versatility is one of our strengths. We can work on a project-by-project basis and cover all types of output, including print, digital and environmental.

For more information, see the full list of creative and design services further below.

Brand Development

When you partner with Percept, you’ll benefit from our brand development advice.

We keep an eye on your industry as well as our own. This helps us guide you strategically. If we believe you should be adapting to stay in front of your competitors or if there are any opportunities to be had, we’ll be sure to let you know.

Continual assessment and evolvement of your brand’s touch-points is key to remaining relevant within your target audience.

Brand Communications

Percept can design clever communication pieces for both print and digital platforms.

We also make sure they align with your brand identity and all other assets to reinforce your company’s look and personality.

Communication style is crucial, with attitude, language and tone of voice as important as the aesthetics of the design itself.

The outcomes are always creative in concept, achieving cut-through, but they bring about a desired response because they are based on sound strategic thinking.

Brand Management

Percept provides ongoing quality control for your collateral and assets, making sure they’re working in harmony with each other and are up to the standard expected.

We also monitor how they compare to the competition, whilst taking into consideration the current relevance among your target audience.

As your brand consultants, we see ourselves as a true extension of your business. We encourage open communication and enjoy identifying opportunities that will help you succeed wherever we can.

When you choose to work with Percept ® – Brand Agency Sydney, we believe you have done so in order to gain the edge over your industry rivals.

Achieving this becomes our objective.

Branding

Brand strategy

Naming and taglines

Logo design

Brand identity

Corporate stationery

Full branding schemes

Style guides

Rebranding

Packaging

Brand development

Packaging and label design

Range extensions

New product development

Redesigns and evolutions

Design for Print

Brochure design

Catalogues

Marketing communications

Advertising campaigns

Annual reports

Point of sale

Digital

Website design and development

CMS and e-commerce solutions

Email marketing and EDMs

Online advertising

Social media campaigns

Environmental

Signage and wayfinding

Offices and retail stores

Tradeshows and events

Fleet and vehicle livery

Further to the expertise we possess within our Sydney brand agency, we’ve also developed strong relationships with professional service providers.

Over many years, they have been tried, tested and are trusted as an extension of the Percept team.

If a project requires specialist skill-sets, such as copywriting, photography or printing, Percept Brand Design has a high-quality partner network and will manage these types of services for you.