We’re in the
Percept is a communication design
agency in Sydney, Australia.
Our team is highly experienced in
communication design, working closely
with clients to achieve their objectives.
We understand that there is a business
purpose for any creative brief, and that
purpose becomes our focus on each
communication design job we take on.
As visual communication specialists,
Percept is among the creative agencies
that offer total solutions. An example of
a visual communication design project
could be branding, packaging design,
digital marketing campaigns, or print ads.
Whatever the output, Percept’s creative
process is equal parts strategy and design
so the visual communication is effective.
Strategy that works,
creative that connects.
VISUAL COMMUNICATION DESIGN
In its basic form, visual communication design (also known as just communication design or visual communication), is the combination of text and imagery to convey a message. When visual communication design is done well, that message is clear, and it achieves a specific response from the target audience.
Visual Communication Design Agency
Whether the visual communication design project requires a print or digital output, the task for a quality visual communication design agency such as Percept, is to achieve the goals of the business. Any creative solution should be based on solid strategic framework in order for the visual communication design to be effective. Approaching visual communication design in this way makes it possible to provide a valuable outcome for the client’s business.
Companies that invest in an experienced visual communication design agency like Percept, typically enjoy success far beyond their spend on the services provided by these creative agencies.
Due to our expertise in visual communication design effectiveness, Percept has an edge over general marketing communications companies and creative agencies Sydney. When it comes to the strategic development and design of marketing communications, Percept has a long and successful track-record.
We bring the added value of one of Sydney’s leading creative teams, who combine with our brand strategists, all in-house. This means Percept can provide a more integrated marketing communications design service than those traditional marketing companies and creative agencies Sydney.
Over many years, Percept have accomplished high response rates with our marketing collateral, visual communication design and DM campaigns.
We also produce creative sales and marketing communications that work, having a successful history in visual communication design for brand campaigns and marketing activations.
Ranked in the top creative agencies Sydney, Percept often receive feedback that clients choose to engage us instead of a larger advertising agencies because we’re a nimble and efficient team. They feel our focus on effective and creative advertising campaigns and visual communication design, works well for their business.
Essentially, Percept Brand Design is an ideas driven, through-the-line advertising agency Sydney. We have extensive experience, achieving cut-through in everything from magazine advertising to out of home campaigns making Percept an astute choice when compared to most creative agencies Sydney.
B2B & Corporate Design
Since 1997, Percept has been considered one of the top-tier creative agencies Sydney, engaged by companies for business to business design (B2B design) and corporate design projects.
Percept has a reputation as a corporate design specialist, known for our B2B design work. Our philosophy of visual communication design effectiveness has remained consistent over the years, whether we’re working on company brochure design, corporate profile design, annual report design or a corporate website design.
Our aim with all B2B design and corporate design is to convey the desired messaging in a way that best resonates with the audience, compelling them to take a specific action. Percept achieve this with our specialist visual communication design agency techniques.
Visual communication design has progressed considerably in recent times, especially for corporate design and B2B design. Gone are the days of conservative stiffness in the world of corporate design, these are more exciting times for this type of graphic design agency work. Now more than ever, companies realise that they need to be more contemporary in brand positioning, visual style and tone of voice, as this is the best way to truly connect with today’s brand savvy market in the B2B design environment.
Design for Print
Percept are one of the leading creative agencies because we have a comprehensive knowledge of how to achieve best outcomes in design for print.
We manage the entire design for print process, having experienced it all in terms of specialty stocks, complex die-cuts and custom finishes such as varnishes and foils. This exposure makes Percept design for print experts.
From catalogue design to brochure design, below the line advertising to point of sale design, Percept is a design agency with the combined experience to ensure that your design for print job will be quality controlled, coming off the press exactly as intended. It’s this focus on the finer details of print production that will elevate any visual communication design project to the next level. This expertise is why leading brands trust creative agencies like Percept, that possess graphic design for print prowess, because each project will be delivered to the highest standard.
As one of the leading creative agencies Sydney, Percept has specialist expertise in visual communication design, combining strategy, creative and design to resonate with audiences. If you’re assessing creative agencies that can achieve the results your company or brand desires, a name that should be on that list of creative agencies is Percept.
Companies work with creative agencies such as Percept, either project-by-project or on an ongoing basis, to accomplish their business goals.
Examples of visual communication design objectives could include increasing sales, improving brand awareness, launching a new product, or repositioning a company with new branding.
Percept is among the creative agencies Sydney, who see visual communication design as a means for our clients to achieve commercial success.
Whilst the actual goal varies, when working with creative agencies the intention is always to improve the performance of their business. This is why it’s important to select from creative agencies with strategic thinking and effective visual communication design, such as Percept.
Good design is
Strategic Communication Designers Achieve Results
Creative agencies like Percept, knows the power of a good idea, which is why our communication designers apply strategic thinking.
Even the most out-there creative agencies won’t turn an ordinary idea into a great one. At Percept, we understand that when you work with creative agencies, you are hiring a team of communication designers to think.
Our strategic communication designers are an effective alternative to a traditional advertising agency. Percept is among the leading creative agencies Sydney because our communication designers place importance on the business objectives of a creative brief.
We have a team of communication designers that develop solid creative solutions because they are always based on strategic design foundations.
COMMUNICATION DESIGNERS DRIVEN BY BUSINESS SUCCESS
The quality of our communication designers, ranks Percept among the leading creative agencies Sydney.
Our team of communication designers has developed a great understanding of business success and the role which communication designers play in that success. It’s this commercially savvy nature that helps our communication designers arrive at creative outcomes that are good for your business.
This enables the communication designers at the Percept creative agency to deliver branding, website design and graphic design solutions that provide an edge for our clients in today’s competitive environment.
Looking at design studios? Percept’s objective is to make your life as easy as possible. Partnering with us as an integrated creative agency for all your brand and marketing communications, means there’s no need for separate design studios. Percept has combined expertise, encompassing that of a brand agency, digital agency, graphic design company and an advertising agency.
We are an integrated graphic design agency with an expert team of visual communication design professionals who offer the full-service deliverables covering many design studios. From branding to website design, through to creative advertising campaigns and digital design or even packaging design. Working with Percept as your visual communication agency is far more seamless than engaging multiple design studios.
If you are looking for different kinds of design studios in Sydney, Percept are definitely worth considering as a full-service visual communication agency. Whether it is repositioning a company with brand strategy or a visual communication agency for effective advertising campaigns, Percept do it all on-site from our Sydney design studios.
As an integrated visual communication agency, Percept welcomes new projects of all kinds and would like the opportunity to discuss yours with you. So, if you are assessing design studios, just contact us to start the conversation.
Who are we?
Percept is a leading visual communication designer. As an integrated branding and design agency Sydney, we’ve been in operation for over two decades. During this time, we’ve helped established brands in Sydney and Australia grow their businesses. Our Creative Director is well-renowned in the industry as a brand designer with a reputation for excellence as a communication designer too. Ranked among the best design agencies Sydney, Percept can help clarify your messaging and deliver it creatively, to ensure it resonates with your target audience.
In our role as a communication designer, Percept helps companies with everything from branding strategy and packaging design, to website design and advertising campaigns in an effort to maximise ROI in visual communication design from one of the top-tier Australian design agencies. Take a look at some of the Percept – design agency portfolio of graphic design work to see our brand identity and communication designer capabilities for yourself.
What is visual communication design?
The goal of communication designers in a visual communication design agency such as Percept is to develop relationships between your customers and the visual representation of your business in the form of your branding design. To achieve this, our highly experienced communication designers will help you define and refine the message you wish to get across before determining the brand strategy and creating the visual communication design that is most likely to capture and retain the attention of a potential customer.
Our communication designers will create a visual communication design solution that best convey your intended messaging and values in a more impactful way than just written words. But it’s not about complexity – it’s about ensuring the communication design is clear and compelling. In short, visual communication design is about strategically making sure that branding design and messaging information is clearly delivered and received in a way that achieves cut-through.
Why is visual communication design important?
Visual communication design is an integral element of advertising and branding because it’s the most effective and efficient way of passing on information to your target audience. Most people are more responsive to the combination of visuals and written words when compared to either in isolation. Brand designers know this, and put it to good use.
Creative agencies like Percept have brand designers that know just about all forms of advertising and marketing communications should include text and images brought together by a professional design agency as the most effective form of connecting. Ranked among the leading creative agencies Sydney, Percept will demonstrate just how much of an impact a strategic visual communication design agency can have on your business if you choose to partner with our brand designers.
Visual communication design is crucial for countless reasons, such as:
- Brand designers know it’s far more effective for customers to process well designed visual communication rather than images or text alone
- Good communication design makes information clearer and easier to digest
- In conjunction with effective brand design, visual communication design will boost awareness of your branding
- Working with the brand designers in a communication design agency such as Percept will result in your content being more memorable because it makes a better connection with people in your audience
If you want to learn more about the benefits of partnering with the brand designers at Percept, one of the top creative agencies Sydney to enhance your visual communication design, contact us on 02 9544 3200. Percept is a design agency full of expert brand designers. We’re more than happy to help and provide specialist advice on your project.
What is Percept’s visual communication design expertise?
Percept is a visual communication design agency that helps our clients achieve commercial success. We can work with you on a one-off brand identity or communication design project, or on an ongoing basis. Either way, we are sure you’ll be satisfied with the outcomes we deliver as one of the leading creative agencies Sydney.
Through innovative visual communication design and brand identity, Percept can help you achieve your business goals, whether you want to increase sales, boost your brand identity awareness, reposition your brand or launch a new product. This is the benefit of working with top creative agencies, such as Percept, that focus on effective communication design that connects and brand identity that resonates with your desired audience.
Why engage creative agencies that specialise in visual communication design?
Why can a visual communication design agency help when some creative agencies can’t?
Unlike general graphic design agencies, visual communication design is all about the most effective communication of a defined message using visual communication design techniques. In many cases, a branding and design agency will focus on the aesthetic layout and design of imagery in combination with written words, but they are merely dressing up information for the viewer. The leading creative agencies such as Percept, who specialise in visual communication design will drill deeper, firstly into defining the right messaging to be delivered, and secondly in the way that messaging is delivered to achieve the best result. This involves objectives analysis, communication design strategy and a specialisation in communication design. These are the differences that distinguish the creative agencies with expertise in visual communication design from your average branding and design agency.
Visual communication design may include a core creative concept, infographics, typography and photography. But it’s just not enough for design agencies to make these visuals look aesthetically pleasing. They need to be well thought out, so they convey the appropriate information efficiently while ensuring the graphic design of the marketing communications will resonate with the audience.
Often, the communication design strategy is just one element of a broader marketing or branding strategy. Just look at how often we use emoticons, gifs and images to express information or emotions, and you can understand how much of an impact communication design strategy and symbolic imagery can have on everyday life, let alone your business, when executed by strategic branding agencies like Percept.
What’s the communication design process?
In short, the stages in the communication design process include:
- Brief development – Determining your goals, visual communication requirements, target audience and any constraints
- Research – Collecting resources, information and creative ideas that pertain to the brief
- Idea generation – Exploring a range of creative concepts and design branding ideas, then putting pencil to paper to develop the first drafts to ensure the ideas have enough potential to be progressed
- Concept development – Deciding which ideas will prove the most effective based on in-depth research, the latest design agency principles and the most suitable forms of media
- Refinement – Fine-tuning the design branding and visual communication design solution according to in-house assessment and in response to feedback, testing and evaluation involving client input
When developing your visual communications strategy, design agency, Percept, will take the time to understand your brand persona, goals and customers, ensuring we can maximise your return on investment in a design agency that specialises in branding. Our brand designers also perform in-depth research on your competitors to see what’s working for them and where opportunities lie for you to outshine them.
Percept is a visual communication design agency Sydney, led by our well-respected Creative Director. If you want to work with one of the top-tier creative agencies Sydney in order for your visual communication design strategy to prove effective, contact Percept, our brand designers can certainly help.
Why choose Percept over other creative agencies?
At design agency, Percept, we develop creative visual communication design solutions for all kinds of companies and execute them across many forms of print communication like advertising, brochure design and catalogue design, as well as digital design media such as website design.
Going a step further than regular creative agencies, Percept specialise in effective communication design. We are a branding and design agency that identifies the most effective ways to reach prospects with your visual communication design, boosting awareness of your branding and improving conversion rates because our creative solutions are based on solid communication design strategies. The outcomes tactically deliver key messaging with clarity, boosting a company’s reputation and bottom line in the process.
Ranked among the top creative agencies Sydney, Percept specialise in creating holistic branding design solutions for established businesses and enjoy working with their dedicated marketing departments whether they are in Sydney, Australia or even overseas. We’re now known among the top rebranding agencies, having proved countless times over the past two decades, that our branding strategy and visual communication design work consistently achieves good ROI in top design agencies such as Percept.
The team at Percept was extremely forthcoming and innovative in bringing us great ideas and challenging our thinking. We loved what they developed – helping us to tell a complex story in a compelling way.
– Dom Hannigan, Rio Tinto
– Paul Greenberg, Deals Direct
– Janet Glasper, BDO
– Lysette Mavridis, St. Basil’s
Always pleasant to collaborate with, the team has in-depth understanding, with great communication from start to finish. I’d highly recommend Percept for your branding, digital design and marketing communications.
– Theo Pettaras, Digital Press