Branding and label design by Percept in Sydney for Pure Therapy product packaging, a natural skincare range.

Case Study

Pure Therapy is a brand of natural skincare products by The Purist Company.

They worked with Sydney design agency Percept to create the branding and label designs for the entire product range.

Recommended by dermatologists and hospitals, the Pure Therapy products provide lasting relief for dry and sensitive skin. Natural skincare that is great for skin that is sensitive to eczema, psoriasis or dermatitis.

The first part of this packaging design project was to create the branding in the form of a bespoke logo design that could be trademarked.

The Purist Company wanted the design to be clean and light, with a natural and neutral feel that would represent the brand.

Percept also felt it should subtly allude to the product range’s plant derived qualities and this was done with the sprouting ‘p’ and the leaf shape holding device.

The packaging’s colour palette uses neutral tones which sends a subliminal message that these products will be safe to use on sensitive skin.

An critical factor in the design of this product packaging range was the communication of important information.

People with skin conditions, when shopping, need to be sure that the item they purchase will suit their individual needs. This was taken into consideration when working out the hierarchy of information.

Strong pull-out shapes were also utilised to help this information stand out, so the consumer could quickly identify the specifics that they are searching for.

A consistent formula was used in the layout, on cartons and varied bottle shapes. This aided the strength of the range on shelf, which really stands out in a retail environment.