Brand and label design for Pure Therapy product packaging, a natural skincare range by Sydney design agency Percept.
Pure Therapy is a brand of natural skincare products by The Purist Company.
They worked with Sydney design agency Percept to create the branding and label designs for the entire product range.
Recommended by dermatologists and hospitals, the Pure Therapy products provide lasting relief for dry and sensitive skin. Natural skincare that is great for skin that is sensitive to eczema, psoriasis or dermatitis. The first part of this brand and label design project was to create the branding in the form of a custom logo design that could be trademarked.
The Purist Company wanted the brand and label design of their product packaging to be clean and light, with a natural and neutral feel that would represent the brand.
Sydney design agency, Percept, also felt it should subtly allude to the product range’s plant derived qualities and this was done with the sprouting ‘p’ and the leaf shape holding device.
The colour palette of the brand and label design uses neutral tones which sends a subliminal message that these products will be safe to use on sensitive skin.
An critical factor in the brand and label design for the range of product packaging was the communication of important information. People with skin conditions, when shopping, need to be sure that the product they purchase will suit their individual needs. This was taken into consideration when working out the hierarchy of information. Strong pull-out shapes were also utilised to help this information stand out, so the consumer could quickly identify the specifics that they are searching for.
A consistent formula was used in the label design layout, on cartons and varied bottle shapes. This aided the strength of the range of product packaging on shelf, which really helps the brand stand out in a retail environment.