Clarins engaged Percept to design concepts for their retail point of sale campaign.

Case Study

The Challenge

Clarins, is a French luxury cosmetics company, which manufactures worldwide prestige skincare, cosmetics and fragrances, retailing through high-end department stores and selected pharmacies.

They approached design agency Percept in a competitive pitch situation, to develop creative concepts for their ‘Time to Choose’ retail point of sale campaign. The theme of the POS campaign was to highlight the choice and generosity of Clarins by offering adapted and complete skin care with anti-ageing and make-up routines. Additionally it was to encourage customers to develop their beauty routine by discovering complementary products.

The Solution

Percept developed creative communication design for two different concepts on this retail point of sale campaign.

The first concept was about beauty in symmetry. Re-imagined hero flowers create beauty with symmetry. Life was breathed into static imagery using reflection and scale, and the brand red was used in a bold way, complementing the flower colours with tone-on-tone hues.

The second concept was based around bespoke shapes, referencing the versatility of the adapted skin care. Shapes universally associated with the key skin regimens (protecting, firming and restoring) were used in various ways to house, cradle or highlight each flower. A restrained, elegant palette of white on white with accents of Clarins Red was used to achieve a fresh and premium feel.

Whilst both design concepts were well received, the client proceeded with an alternative retail point of sale campaign on this occasion.