Point Of Sale Design
Sennheiser worked with the brand designers of Percept, to develop a point of sale design for a promotion that ran as a retail campaign throughout Australia.
Point of Sale Design by the Brand Designers of Percept
Sennheiser is a German audio company (and globally recognised brand), specialising in the design and production of a wide range of both high fidelity electronics and consumer products. Their range includes headphones, which were the product they wanted help with. They approached brand designers, Percept, to create their point of sale design for a promotional retail campaign.
This point of sale design (POS design) and promotion design project, was to improve sales and it ran in-store as a retail campaign. It was a spin-off of the ‘Your Sound, Your Sennheiser’ advertising campaign that was created by the brand designers of Percept. This point of sale promotion asks consumers to engage in-store, to win attractive prizes.
Brand designers, Percept, are experienced in this area. The point of sale design, which ran through JB Hi-Fi stores throughout Australia, included the promotion design and development of various elements which make up the in-store, retail campaign, including posters, wobblers, header cards, mirror surrounds and floor decals.
With so many pieces to this retail campaign, and with consistency being key to brand reach, graphic design agency, Percept developed a trade presenter which was sent to each branch of the retailer, to explain to store staff the competition details and best set-up for the promotion at the location.