Branding company, Percept, is a full service design for print and digital design agency in Sydney. We helped creative arts company, Ettingshausens reinvent their branding and communication design for the performing arts.
Ettingshausens are an Australian performing arts, dance and martial arts company. They were looking for a Sydney creative agency such as Percept, with branding expertise. They wanted help to reinvent their branding in both design for print and digital design mediums.
Aimed at the youth market and their parents, Ettingshausens specialises in different dance styles as well as karate for school aged children.
Branding experts, Percept, were selected to help them with the reinvention of their branding. Primarily because Percept is among the full service branding agencies that could handle all of their requirements across both design for print media and digital design.
The desired outcome was to create high quality branding with a new look and feel. It was to represent them well in the marketplace as industry leaders in Sydney and indeed, Australia.
All these graphic design elements combine to make up the branding for this performing arts company. Because they are in the creative arts industry, it allowed creative agency, Percept to come up with some great looking digital design and design for print material, that was arty, modern, professional and aesthetically pleasing.
Creative agency, Percept, also worked with this creative arts client on the strategic branding and positioning of their company. So of course all graphic design work needed to be focused in terms of visual communication design. This is so as to convey the messaging that we felt was important to achieve best results for their business.
Being a creative arts company, they had a large image bank of quality, professional photography. This helped creative agency, Percept, to get the most out of the visual communication design. It also displays a true representation of what real life students will actually experience when attending the school. This is far better than using generic stock images which may have been misleading.
These real life images, combined with the graphic design treatments and the reinvented branding are aspirational in feel. This assisted in advertising the ongoing drive for enrolments which is one of the main purposes of all the design for print and digital design marketing communications.
To see our website design work for this client, see the related project below.