The Challenge

The Property Hub recently refreshed their design branding and recognised the need to update their brand marketing and collateral design to complement the refined and modern look of their new brand identity.

They approached design branding agency, Percept Brand Design, for help in capitalising on the momentum of the rebrand and to elevate the perception of their design branding in the Australian property market.

The Solution

Simple sophistication was the driving force behind the new style of the brand marketing and collateral design.

A relatable tone-of-voice carries through all touch-points of the brand marketing and collateral design, achieving the perfect balance of playful, tongue-in-cheek, attention grabbing content whilst retaining an air of sophistication through contemporary design branding.

Percept Brand Design also set a new photography style that is professional, trustworthy and approachable, which is important in property branding and property marketing.

The imagery throughout the brand marketing in all collateral is modern and crisp and paired with deep colour hues, creates a premium feel that works in unison with the clean and stylish typography.

A stylised suite of icons and bespoke circular design, that heroes the circle element in the brand identity were also developed to give emphasis to key content. They ensure that The Property Hub is recognised across all brand marketing and collateral design, including business cards, letterhead, signage, window card templates and email signatures.

The new direction for their design branding and brand marketing has received positive support and feedback from The Property Hub team, and they are certain their work with Sydney branding agency, Percept, will give them the edge needed in the busy real estate market.