Sydney branding agency, Percept, created this brand marketing collateral design, giving The Property Hub market momentum with a new visual style for their brand.
They approached Sydney branding agency Percept Brand Design for help in capitalising on the momentum of the refresh and to elevate the perception of their branding in the Australian property market.
Simple sophistication was the driving force behind the new style of the brand marketing collateral design.
A relatable tone-of-voice carries through all touch-points of the brand marketing collateral design, achieving the perfect balance of playful, tongue-in-cheek, attention grabbing content whilst retaining an air of sophistication.
Percept Brand Design also set a new photography style that is professional, trustworthy and approachable, which is important in property marketing.
The imagery throughout the brand marketing collateral is modern and crisp and paired with deep colour hues, creates a premium feel that works in unison with the clean and stylish typography.
A stylised suite of icons and bespoke circular design, that heroes the circle element in the brand identity were also developed to give emphasis to key content. They ensure that The Property Hub is recognised across all brand marketing collateral design, including business cards, letterhead, signage, window card templates and email signatures.
The new direction for their brand marketing collateral design has received positive support and feedback from The Property Hub team, and they are certain their work with Sydney branding agency, Percept, will give them the edge needed in the busy real estate market.