Creative agency, Percept, developed The Taste of Groupon digital campaign to position Groupon high in the mindset of consumers when considering every day dining options.
Creative Agency Deliverables: Digital Campaign / Copywriting / Web Banners / Digital Ads
Creative agency, Percept, positioned Taste of Groupon as a culinary wingman, ushering a new awakening of cuisines and cultures in a memorable and playful way.
The development of the ‘It’s On!’ campaign device was a punchy reminder that it is time for fun, family and flavours. Along with the visual identity, fun and bright imagery was used along with cheeky, playful headlines, creating a communication platform that extends throughout this digital campaign.