The Challenge

This digital campaign for Groupon Australia required the creation of an ownable identity and digital assets to establish Taste of Groupon as a marquee campaign that Groupon customers look forward to.

Creative agency, Percept, was selected for this digital campaign project.

The Solution

Creative agency, Percept, positioned Taste of Groupon as a culinary wingman, ushering a new awakening of cuisines and cultures in a memorable and playful way.

The development of the ‘It’s On!’ campaign device was a punchy reminder that it is time for fun, family and flavours. Along with the visual identity, fun and bright imagery was used along with cheeky, playful headlines, creating a communication platform that extends throughout this digital campaign.

The digital campaign itself was a great way to build awareness of the brand as it spoke with a wider audience in a more engaging tone of voice than they had in previous times.