Client
Groupon Australia
Project

Digital Campaign

Creative agency, Percept, developed The Taste of Groupon digital campaign to position Groupon high in the mindset of consumers when considering every day dining options.

Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image A
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image I
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image J
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image K
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image C
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image D
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image H
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image G
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image B
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image F
Digital Campaign, Creative Copywriting, Web Banners & Ad Design project in Sydney Australia for global online business brand Groupon, image E
Case Study

Creative Agency Deliverables: Digital Campaign / Copywriting / Web Banners / Digital Ads

The Challenge

This digital campaign for Groupon Australia required the creation of an ownable identity and digital assets to establish Taste of Groupon as a marquee campaign that Groupon customers look forward to.

Creative agency, Percept, was selected for this digital campaign project.

The Solution

Creative agency, Percept, positioned Taste of Groupon as a culinary wingman, ushering a new awakening of cuisines and cultures in a memorable and playful way.

The development of the ‘It’s On!’ campaign device was a punchy reminder that it is time for fun, family and flavours. Along with the visual identity, fun and bright imagery was used along with cheeky, playful headlines, creating a communication platform that extends throughout this digital campaign.

The digital campaign itself was a great way to build awareness of the brand as it spoke with a wider audience in a more engaging tone of voice than they had in previous times.


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Percept – Creative Agency

Digital Campaign

02 9544 3200

info@percept.com.au

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