Percept helped Tefal with their Thermo-Spot social media campaign, creating a series of digital assets to raise awareness, drive engagement and encourage purchase.


The Challenge

Tefal (part of Groupe SEB) have a proud French heritage of culinary ingenuity. Famous for quality design and materials, they are always on the cusp of new cooking technology. For this social media campaign, Tefal developed an educational campaign strategy around the Thermo-Spot functionality to trigger customer consideration and purchase intent. This social media campaign would target the healthy delegators with double income and the dinks, the no kids consumers.

Percept were the selected digital agency to develop the creative for this campaign, as well as for the design of all social media assets to visually communicate the campaign message while keeping within the existing brand style.

The Solution

Percept created 3 campaign videos for this project.

The first video is all about the noise, energy and that dash of chaos when it comes to dinner time. Playful and engaging messages are paired with short, sharp splashes of images and slow-motion cooking videos, demonstrating how Thermo-Spot works and rejoices in the results and benefits as Tefal helps you get the most out of every day in the kitchen.

The second shows how Thermo-Spot has you in the ‘right plate, right time, every time’ in a relatable and humorous way. Using engaging macro and micro shots, we turn a kid’s frown upside down as Tefal delivers the perfect meal.

The video series is completed by the third video which shows a dash of Tefal’s French heritage, a nod to its quality and a snapshot of the product range. This helps give that final push to an engaged consumer with clear information and a stronger call-to-action.



Social Media Campaign

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