Brand and packaging design for Flaugnarde. Bringing the best Mediterranean dessert flavours to family dinner tables across Australia.

Case Study

The Challenge

Flaugnarde is a family-run company born from traditional family recipes. It brings exciting new premium dessert products to the Australian market.

The client needed a master brand identity and packaging design for their flagship dessert ‘Patou’, a savoury-sweet combination of pumpkin and creme patisserie.

The Solution

The master brand logotype design is an elegant wordmark with European influences. The typography is given personality by adding a pumpkin stem to the letter ‘G’ — a subtle celebration of the brand’s flagship product. On pack, the logo is treated with gold foil stamping, a delicate and luxurious touch.

Combining sophisticated typography with pop-art-inspired illustration, Patou is a dessert that shines in the premium dessert category. The communication hierarchy was also considered during the packaging design process to ensure a consistent look and feel for all future product line extensions.

The balance of bright colour splashes and brave illustrative style creates a packaging solution that challenges category conventions.