Brand and packaging design for Flaugnarde. Bringing the best Mediterranean dessert flavours to family dinner tables across Australia.
Flaugnarde is a family-run company born from traditional family recipes. It brings exciting new premium dessert products to the Australian market.
The master brand logotype design is an elegant wordmark with European influences. The typography is given personality by adding a pumpkin stem to the letter ‘G’ — a subtle celebration of the brand’s flagship product. On pack, the logo is treated with gold foil stamping, a delicate and luxurious touch.
Combining sophisticated typography with pop-art-inspired illustration, Patou is a dessert that shines in the premium dessert category. The communication hierarchy was also considered during the packaging design process to ensure a consistent look and feel for all future product line extensions.
The balance of bright colour splashes and brave illustrative style creates a packaging solution that challenges category conventions.