Various Clients

Logo Design Sydney

Custom logo design Sydney for any type of professional company or brand. Far more than just logo designers, Percept Brand Design is a full-service, strategic brand agency, specialising in all things branding.

Brand Identity for Great Mates in Queensland, Australia, by Percept Brand Design, image P
Australian Branding Agency, Percept, works with Australian Government to rebrand the brand identity of an internal culture communication campaign, image A
Rebranding, Brand Identity Design & Roll-out project for financial services company, Endeavour Mutual Bank, Sydney, Australia, image Q
Brand Identity & Communications Design by Percept Brand Agency Sydney Australia, image L
Brand Design and Website Design project for plastic surgeon doctor, by branding agency, Percept, in Sydney, Australia, image 01
Sports Brand Identity Design by Branding Agency Percept in Sydney for a professional football club in Australia, image I
Branding for a restaurant in the hospitality sector by Branding Consultant, Percept, in Sydney. Image F
Company Naming & Brand Identity for tech start-up by the Percept Brand Agency, image A
One of the top Sydney branding agencies, Percept was selected by J4RVIS to develop this new brand identity, image C
Percept was selected from Australian Branding Agencies to help this construction company in the property development sector with their Branding Design, Image J
Corporate Rebranding project for financial services company Rams in the banking and finance sector, Sydney Australia, cover image
Australian branding agency, Percept, was engaged by StockPay to deliver brand positioning and branding, image S
Brand positioning and rebrand project for Metro Finance's new brand identity, Image I
Australian Branding Agency, Percept, was selected by this energy company in the mining sector for this Rebrand project, Image A
Rebrand project for brand repositioning, brand naming and brand identity by Branding Agency, Percept, image N
Brand & Website Design project in Sydney for hospitality venue Jensens Restaurant, a leader in the food service industry of Australia, image A
Branding project including Logo Design & Graphic Design for Government run Community Service, Gambling Help, Sydney, NSW, Australia, cover image
Brand Identity System Design project by Brand Agency, Percept, for NSW Government Health, Sydney, Australia, thumbnail image 1
Case Study

Custom Logo Design Sydney – Strategic Brand Agency & Logo Designers for all types of Business, Brand, Company and Product

Logo Design Sydney

Percept is a highly reputable brand agency Sydney with over 25 years experience as branding specialists. This means we go far beyond just a logo design itself. We work closely with our clients throughout the brand positioning, strategy and design process to share our expertise and ensure we produce a comprehensive brand identity. The aim is to develop an authentic brand image that delivers the desired messages to the target market at first glance. In a nut-shell, we transform good companies into great brands.

If you’re looking for custom logo design Sydney, you will find many, many options, all with varied competencies. Percept Brand Design is a valid choice if you want to go beyond a superficial logo design and work with a brand agency that will help you build a robust brand that will give your business the best return on investment in terms of success over the long term. Percept can help protect your brand too in the form of a trade mark.

We are highly experienced logo designers, operating as a brand agency that can develop not just a logo design, but full brand development for all types of company or product as part of an overall branding strategy.

First impressions last, and in most cases the company logo design is the initial representation of a business to a potential customer. It forms the cornerstone of your brand identity, and in an instant it communicates a lot about who you are, what you do and how well you’re suited to your customer’s needs. Successful brands stem from solid foundations of positioning, strategy and creative development, where the design is the final output. Not the other way around. Getting this process right is key in creating a successful brand that is purpose-built for all its iterations from printed marketing communications to digital design.

As you can see from the handful of unique examples shown above, Percept is a brand agency that specialises in logo design Sydney for organisations of many different shapes, sizes and styles. Our brand designers have created hundreds more, and we have plenty of case studies that we can show on request to demonstrate our experience, relevant to the industry that you are in. Simply ask us for a tailored proposal for your company branding.

Brand Designers

Brand designers, Percept, specialise in strategic, yet, creative logo design that is good for our client’s business because we develop well thought through branding that effectively represents them in terms of professionalism, positioning and personality.

PerceptBrand Design Sydney has been developing high quality, custom logo design, as an element of in-depth branding packages, for our clients since we began our brand agency back in 1997. This wealth of experience makes us stronger now than ever before.

In case we haven’t made it clear already, it is important to note that we go well beyond the logo design itself, having a successful track-record in rolling out these full brand identity programs, which you can see throughout the branding section of this website. As a full-service design agency, solutions for our clients often include items such as packaging design, corporate stationery, website design and printed marketing communications, which are crucial for companies who are looking to make a good initial impression in today’s fast-paced world of branding.

For more information have a good look through more of our branding case studies and you will get a feel for the breadth of our work as an integrated brand agency. You’ll see that Percept is a brand agency with expertise surpassing simply just logo design Sydney. Our specialty is in brand positioning, strategy and identity design for all types of company or product and would like the opportunity to discuss your branding project with you.

If you care about how your business is perceived, please contact us to get the conversation started. Working with a brand agency such as Percept, will have a positive influence on how people perceive your brand image.

My brand agency of choice is Percept. As brand designers, their people have an amazing ability to understand what’s required, always delivering strategic and creative branding that stands out from the crowd.”
Robert Lackey, Grays Online


What do we do?

What does Percept Brand Design do?

Percept is a brand agency Sydney, providing modern and effective logo design as part of big-picture, strategic and creative, branding solutions. Our expertise is in branding strategy and brand identity design, which enables us to transform good companies into great brands.

A recognised industry specialist for building the public perception of many organisations, Percept Brand Design provides custom logo design, brand identity and branding for all types of company and product.

We’re not just your average ‘logo designers‘, we are a full-service brand agency, delivering rebrand and branding solutions that are far more than simply aesthetic, custom logo design. We offer pro-active advice as your branding consultant and our integrated creative agency develops the full range of graphic design assets from print communication design to website design, in order to build comprehensive, seamless and successful company branding.

Percept is a brand agency, that in short, helps make good brands great.

Why is logo design important?

Why does brand agency, Percept, believe custom logo design is important?

Businesses and other organisations need branding that gets results in today’s saturated design for print and digital design environments. Establishing, maintaining, and expanding the influence of your branding across multiple channels is vital for anyone fighting for their share of the market. Especially in highly competitive industries, a recognisable logo design, brand identity and creative branding can make all the difference.

Below we have provided answers to key questions related to brand identity and logo design Sydney. We explain how brand agency, Percept, develops solid branding strategy and cut-through creative branding. This applies for new companies or in the event of a rebrand, ensuring that everything works for our clients’ businesses, delivering tangible results.

What do we think makes an effective brand identity?

What makes an effective company logo design according to the brand designers at Australian brand agency, Percept?

Percept is a brand agency in Australia, specialising in brand identity, so we know the importance of logo design as the public face of a company. To be successful, company logo design should be recognisable and in some cases, can achieve more recognition than the company name itself. Good branding design appropriately represents a business and conveys the essence of what their strategic branding is all about. If done well, this is all wrapped up in an easily grasped visual brand identity.

Effective company logo design can create an immediate and profound connection between a brand and its customers, clients and vital stakeholders.

Before beginning a brand identity project, professional logo designers in Sydney, especially in a strategic brand agency such as Percept, will consider many questions about what the company the logo design and brand identity will represent, for instance:
• What is the competitive landscape?
• What makes this brand special?
• What philosophy or set of values does the branding need to convey?
• What is the right combination of colour, image, text and style that will be relevant to the desired target audience?
• Is there an opportunity to disrupt the market with the new branding?

For the uninitiated, here’s a little information from Sydney brand agency, Percept, that will help you to know your “marks” when it comes to brand identity. Logo design comes in various forms. One common brand identity form is what the industry calls a wordmark. When crafting a wordmark, the brand designers takes the name of the company or brand and enlivens it with a creative approach to make just the company name ownable in a visual sense. This can be done using colour, font choice and many other key attributes that can make the name on its own, visually unique. The focus is solely on the words of the company name in a wordmark. Virgin, IBM and many other companies employ this type of brand identity, and have achieved incredible recognition in the process.

Brandmarks use a recognisable image alone as the logo and in most cases can only do so due to popularity. Apple, Twitter and Nike are examples that deploy images that are immediately associated with the brand. This means that any products and services carrying this mark are tied directly to that company. Many of these logos included wording when the brand designers created them at the beginning of the brand identity development. Once they became more widely known, the brand designers felt the wording was no longer necessary, and the brandmarks became strong enough to be known by image only.

Brand designers sometimes create combination marks for a brand identity, which feature both an icon and the company naming or brand paired together. Qantas, Amazon, Shell and Adobe are just a few good examples of this.

Another more traditional type of brand identity that brand designers develop is the emblem. Emblems incorporate the company name in an image in a unique and memorable fashion, often looking like a seal or a badge. Alfa Romeo and Mini serve as good examples of emblem style logo design.

Also, lettermarks use an abbreviated version of the company naming as the integral part of their branding. The iconic logos of Volkswagen, BMW, Hewlett Packard and General Electric all use abbreviations of their respective names and the brand designers incorporate this into a lettermark as their main brand identity.

Effective brand design, however, goes well beyond the type of mark. Every great brand identity, regardless of the style of mark used, has several attributes. As a leading brand agency Sydney, Percept always develops a look and feel that is relevant to both the company and its audience. Our brand designers look at everything from what the company does, through to the branding strategy and values for which it stands to help inform our brand design decisions when developing any type of branding.

Percept is a brand agency in Sydney that always makes sure our brand designers consider application and versatility. Everyone in our Sydney design agency knows that effective brand identity has the same level of impact in colour or black and white, or when they are presented in digital or print executions or in large or small formats.

Brand identity often serves as a first and lasting impression of company branding. For that reason, we make sure that every company logo design Sydney crafted by brand agency, Percept, is well thought out as part of a big-picture brand strategy. We intend for all our branding work, especially brand identity to be noticed for the right reasons because they are true to the essence of the organisation they represent. Impact comes from simple ideas, designed to convey appropriate impressions.

Although it starts with the company logo design, an organisation’s entire presence contributes to its strategic branding. At Percept Brand Design, our team of professional brand designers in Sydney, work with our clients to develop full brand identity programs that are good for business.

What is the logo design process?

How will strategic branding agency, Percept, create your logo design?

Good branding requires a comprehensive process. The best logo designers in Sydney know that there’s a lot more to it than simply just the logo design. They apply research and strategy that draws on elements from the world’s of buissness, science and art, to create truly effective branding. This is known as strategic branding.

Initially, strategic branding agency, Percept, work closely with our clients during the briefing process. This can take the form of a strategic branding workshop which uncovers many insights from the client’s side as they are experts in their industry. As a design agency, this helps us grasp an in-depth understanding of what we’re trying to achieve in terms of the desired outcomes of the strategic branding project. We then perform research that looks at data and market analysis to find out who those customers are and what may influence their decision making in the buying process. Percept is a strategic branding agency that delves a bit deeper to identify the true essence of a brand and from there, we can determine authentic directions that could provide the company with a territory to own in a competitive environment. All this happens before our creative agency begins work in the design studio, because strategic branding comes from solid foundations that have been well thought through.

Percept is a branding agency that goes well beyond exploring basics such as font, colour, and visual imagery in an effort to resonate with potential customers in today’s market. We believe that first impressions matter and it is our commitment to creative branding with substance that has seen us recognised as one of the best logo designers in Sydney.

Every logo design project by strategic branding agency, Percept, follows the same thorough process. We work hard to ensure that the resulting logo design and branding not only meets the client’s desires, but provides the foundation for truly successful branding across all marketing efforts.


1. Scoping

The scoping stage kicks off the process. Our strategic branding team holds a briefing and discussions that go over client needs and other important background information. From these conversations will come the initial project proposal.


2. Research

Once the initial proposal is approved, the real work commences. We never start with aesthetics. Our team of brand designers conduct research which examines many factors including market landscape, competitor analysis, customer profiling and opportunities assessment. A strategic branding workshop with client interaction is also very important in obtaining input from all stakeholders. This provides the Percept, branding agency, with invaluable insight and allows us to form the depth of understanding that is required to reach an outcome that delivers results in relation to our client’s objectives.

3. Branding Strategy

The distillation of the research phase forms the branding strategy. We are able to make informed decisions based on our learnings, that will form the framework for any creative execution. It is at this stage that branding agency, Percept, will identify reasoning for what we’ll design, knowing that the branding strategy is based on substance rather than personal preferences and aesthetic tastes. The branding strategy also involves ideation work around what opportunities can be leveraged and this will form the basis for all creative concepts that progress to the branding design stage.


4. Logo Design

Some logo designers in Sydney begin with this step. At Percept, branding design can only begin once the previous steps are completed. This way we know that our work will actually perform for our client’s business. In this phase, the creative directions are fleshed out and different graphic design executions are developed. We cross check that all concepts meet the criteria set out in the previous steps, especially the branding strategy. We then cull the weak options and refine the branding design of the strongest creative solutions. Only at this point do we present options for the custom logo design Sydney to the client because we know we can stand by their performance. We involve our clients again at this stage, inviting them to offer input to help improve the finer details of not only the logo design, but the full brand direction. The feedback is processed, and our Sydney design agency team will go through any adjustments and further presentations as often as necessary until the logo design and branding meets the brief and is worthy of the organisation it represents.


5. Roll-out

Once we have settled on a final logo design, we carry out the finished artwork which is provided to the client for sign-off. Once approved, our design agency can then approach the roll-out phase which will be different depending on the requirements of each branding design project. It will generally involve the creation of a brand style guide and logo suite which contains the finished artwork in the many different file types the client may need in the future. This stage may also include the graphic design output by the strategic branding agency of other items such as corporate stationery, branding, signage, packaging design, website design or marketing communications.


6. Implementation

This is the most exciting part of a branding design project. After the finished branding design work for each deliverable passes our extensive quality control process, it’s ready to go and do its job for the client’s business. At this point, we pass everything over to the client, knowing our process is solid and the branding strategy will allow all elements to work together seamlessly, producing a good return on investment in a quality company logo design created by one of the top branding agencies Sydney.

Why choose brand agency, Percept?

Why engage brand agency, Percept, as your logo designers in Sydney?

Percept is a brand agency that strives to provide our clients with not only the best outcomes in terms of branding design but also with a good experience when it comes to great strategic advice and client-focused service. That commitment has helped us to gain a reputation as one of the top brand agencies in Sydney.

The core of this reputation, according to our clients, is how easy they find it to work with the team at brand agency, Percept. We commit completely to providing our clients with the best outcome for their business. Communication, transparency, and advice sessions with our clients help us to work together and provide more than professional logo design, we deliver comprehensive branding design that achieves the best possible results for their business.

For over 25 years, brand agency, Percept, has carefully crafted a reputation as one of the top brand designers in Sydney. Our expertise in branding design, combined with close work with our partners and a welcoming approach to client input, always produces a visual brand identity that achieves project goals in a commercial world.

Our reputation as top brand designers comes from our versatility. We don’t have a set design agency style, or create a logo design according to what’s on trend or the personal tastes of our brand designers in Sydney. This is demonstrated in our large branding design portfolio, showing hundreds of examples here on our website design. Potential clients can see that we work well with a broad spectrum of corporations, small businesses, not-for-profit organisations, and even government agencies. No matter how diverse the niche, Percept is a brand agency that will create custom branding design that meets the individual needs of our clients.

Rare for brand agencies, Percept welcome all potential clients to examine our full portfolio of custom logo design and branding design examples to get a better idea of what they can expect from us as professional logo designers and brand designers in Sydney. The Percept brand agency, can also supply you with a tailored proposal showing logo design Sydney that we have created in your organisation’s field and industry. Our track record and large gallery of branding work underlines the results we can achieve for a wide range of clients. Check out the branding case studies and see all the successful brands we’ve created.

How can I get in touch?

What is the best way to contact PerceptBrand Design?

As branding specialists, Percept would love the opportunity to work with you as your chosen brand agency.

Just call 02 9544 3200, email, or complete a project enquiry form. You could also stop by our brand agency Sydney as well if you prefer to meet our brand designers in person, just contact us to arrange an appointment at our design agency.

The Percept brand agency team will be happy to answer any branding questions that you may have, and can also provide a quote for logo design Sydney on request. Discover why we’ve built a reputation for being among the best brand designers in Sydney.