Custom logo design Sydney for any type of professional company or brand. More than just logo designers, Percept Brand Design is a full-service creative agency, specialising in all things branding.


If you’re looking for custom logo design Sydney, Percept is a great choice that will give your business the best chance of success. We’re a highly experienced logo designers in the form of a creative agency that can develop top quality, professional logo design for all types of company, product and brand as part of their overall branding.

First impressions last, and in most cases the company logo design is the initial representation of a business to a potential customer. It forms the cornerstone of your brand identity, and in an instant it communicates a lot about who you are, what you do and how well you’re suited to your customer’s needs.

Percept is a highly reputable brand design agency with over 23 years experience as branding specialists. We work closely with our clients throughout the process to share our expertise and ensure we produce a visual brand identity that delivers the desired messages to the target market at first glance. In a nut-shell, we will transform any good company into a great brand.

As you can see from the hundreds of unique examples shown above, we specialise in logo design Sydney for organisations of many different shapes, sizes and styles. We have many more case studies that we can show on request to demonstrate our experience, relevant to the industry that you are in, simply ask us for a tailored proposal for your company.

Percept specialise in creative logo design that is good for our client’s business because what we develop will effectively represent them in terms of professionalism, positioning and personality.

Percept Brand Design Sydney has been developing high quality, custom logo design for our clients since we began back in 1997 and this experience makes us stronger now than ever before.

It is important to note that we go well beyond the logo itself, having a successful track-record in rolling out full brand identities, which you can see all throughout the branding section of this website. Solutions for our clients often include items such as stationery, websites and printed marketing material, which are crucial for companies who are looking to make a good impression in today’s world. For more information have a good look through our branding case studies.

Percept specialise in logo design Sydney for all types of company or brand and would like the opportunity to discuss your branding project with you.

If you care about how your business is perceived, please contact us to get the conversation started.



Logo Design Sydney

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What does Percept Brand Design do?

Percept is a Sydney creative agency providing modern and effective logo design as part of big-picture branding solutions. Our expertise is in brand strategy and brand identity design.

A recognised industry specialist for building the public perception of many organisations, we provide custom logo design for all types of company and product. We’re not just ‘logo designers’, we’re a full-service branding agency, delivering far more than just custom logo design. We offer advice as your brand consultant and develop the full range of creative assets that build successful brands.

In short, we help make good brands great.

Why does Percept believe custom logo design is important?

Businesses and other organisations need branding that gets results in today’s saturated print and digital environment. Establishing, maintaining, and expanding brand influence across multiple channels is vital for anyone fighting for their share of the market. Especially in highly competitive industries, a recognisable logo design and creative branding can make all the difference.

Below we have provided answers to key questions, explaining how Percept – Logo Design Sydney develops solid brand strategy and cut-through branding that works for our clients businesses, because they deliver tangible results.

What makes an effective company logo design according to Percept?

Logos serve as the public face of a company. To be successful, they are recognisable and in some cases, can encapsulate more recognition than the company name itself. Great logo design appropriately represents a company and conveys the essence of what their brand is all about. If done well, this is all wrapped up in an easily grasped visual.

Effective company logo designers can create an immediate and profound connection between customers, clients and vital stakeholders.

Before beginning, professional logo designers in Sydney consider many questions about the brand the logo will represent, for instance:
• What is the competitive landscape?
• What makes this brand special?
• What philosophy or set of values does the brand need to convey?
• What is the right combination of colour, image, text and style that will be relevant to the desired target audience?

For the uninitiated, here’s a little information that will help you to know your “marks.” Logos come in various forms. One common form is what the industry calls a wordmark. When crafting a wordmark, the logo designer takes the name of the company or brand and enlivens it with a creative approach to make just the company name ownable in a visual sense. This can be done using colour, font choice and many other key attributes that can make the name visually unique. The focus is solely on the words of the company name in a wordmark. Virgin, IBM and many other companies employ this type of mark, and have achieved incredible recognition in the process.

Brandmarks use a recognisable image alone as the logo and in most cases can only do so due to popularity. Apple, Twitter and Nike are examples that deploy images that are immediately associated with the brand. This means that any products and services carrying this mark are tied directly to that company. Many of these logos included wording at the beginning of their development. Once they became more widely known, the wording was no longer necessary, and the brandmarks became known on image only.

Combination marks feature both an icon and the company name or brand paired together. Qantas, Amazon, Shell and Adobe are just a few good examples of this.

Another more traditional type of logo design is the emblem. Emblems incorporate the company name in an image in a unique and memorable fashion, often looking like a seal or a badge. Alfa Romeo and Mini serve as good examples of emblem style logos.

Also, lettermarks use an abbreviated company name as the integral part of their brand representation. The iconic logos of Volkswagen, BMW, Hewlett Packard and General Electric all use abbreviations of their respective names and incorporate this into a lettermark as their logos.

Effective brand design, however, goes well beyond the type of mark. Every great logo, regardless of the style of mark used, has several attributes. We always develop a look and feel that is relevant to both the company and its audience. We look at everything from what the company does, through to the brand strategy and values for which it stands to help inform our design decisions when developing any brand.

We always make sure that our logo designers in Sydney consider application and versatility. Effective logos have the same level of impact in colour or black and white, or when they are presented in digital or print executions or in large or small formats.

Logos often serve as a first and lasting impression of a company. For that reason, we make sure that every company logo design Sydney crafted by Percept is well thought out as part of a big-picture brand strategy. We intend for all our branding work, especially logo design to be noticed for the right reasons because they are true to the essence of the organisation they represent. Impact comes from simple ideas, designed to convey appropriate impressions.

Although it starts with the company logo design, an organisation’s entire presence contributes to its branding. At Percept Brand Design, our team of professional logo designers in Sydney, work with our clients to develop full brand identity programs that are good for business.

How will Percept create your logo design?

The best logo designers in Sydney draw on elements from the world’s of both art and science to create effective brands.

Initially, Percept work closely with our clients during the briefing process. This can take the form of a branding workshop which uncovers many insights from the client’s side as they are experts in their industry. This helps us grasp an in-depth understanding of what we’re trying to achieve in terms of the desired outcomes of the project. We then perform research that looks at data and market analysis to find out who those customers are and what may influence their decision making in the buying process. We delve a bit deeper to identify the brand’s true essence and from there we can determine authentic directions that could provide the company with a territory to own in a competitive environment. All this happens before our creative team begin design work because good branding comes from solid foundations.

Percept go well beyond exploring basics such as font, colour, and visual imagery in an effort to resonate with potential customers in today’s market. We believe that first impressions matter and it is our commitment to creating brands of substance that has seen us recognised as one of the best logo designers in Sydney.

Every logo design project by Percept follows the same thorough process. We work hard to ensure that the resulting logo not only meets the client’s desires, but provides the foundation for a truly successful brand across all its marketing efforts.

1. Scoping

The scoping stage kicks off the process. Our team holds a briefing and discussions that go over client needs and other important background information. From these conversations will come the initial project proposal.

2. Research

Once the initial proposal is approved, the real work commences. Our team of logo designers conduct research which examines many factors including market landscape, competitor analysis, customer profiling and opportunities assessment. A branding workshop with client interaction is also very important in obtaining input from all stakeholders. This provides invaluable insight and allows us to form the in-depth understanding that is required to reach an outcome that delivers results in relation to our client’s objectives.

3. Strategy

The distillation of the research phase forms the brand strategy. We are able to make informed decisions based on our learnings, that will form the framework for any creative execution. It is at this stage we identify reasoning for what we’ll design, knowing that it is based on substance rather than personal preferences and aesthetic tastes. It also involves ideation work around what opportunities can be leveraged and this will form the basis for all creative concepts that progress to the design stage.

4. Design

Some logo designers in Sydney begin with this step. At Percept, design can only begin once the previous steps are completed. This way we know that our work will actually work for our client’s business. In this phase, the creative directions are fleshed out and different design executions are developed. We cross check that all concepts meet the criteria set out in the previous steps. We then cull the weak options and refine the design of the strongest creative solutions. Only at this point do we present options for the custom logo design Sydney to the client because we know we can stand by their performance. We involve the client again at this stage, inviting them to offer input to help improve the finer details. The feedback is processed, and our team will go through any adjustments and further presentations as often as necessary until the logo design Sydney meets the brief and is worthy of the brand it represents.

5. Roll-Out

Once we have settled on a final design, we carry out the finished artwork which is provided to the client for sign-off. Once approved, we can then approach the roll-out phase which will be different depending on the requirements of each project. It will generally involve the creation of a brand style guide and logo suite which contains the finished artwork in the many different file types the client may need in the future. This stage may also include the design of other items such as corporate stationery, branding and signage, website design or marketing collateral.

6. Implementation

This is the most exciting part. After the finished design work for each deliverable passes our extensive quality control process, it’s ready to go and do its job for the client’s business. At this point, we pass everything over the client, knowing our process is solid an the brand strategy will allow all elements to work together seamlessly, producing a good return on investment in a quality company logo design.

Why engage Percept as your logo designers in Sydney?

At Percept we strive to provide our clients with not only the best outcomes in terms of branding but also with a good experience when it comes to great service. That commitment has helped us to gain a reputation as one of the top company logo designers in Sydney.

The core of this reputation, according to our clients, is how easy they find it to work with the team at Percept. We commit completely to providing the client with the best outcome for their business. Communication, transparency, and advice sessions with our clients help us to work together and provide professional logo design and branding that achieves the best possible results for their business.

For well over two decades, Percept has carefully crafted a reputation as one of the top logo designers in Sydney. Our expertise, combined with close work with our partners and a welcoming approach to client input, always produces a visual brand identity that achieves project goals.

Our reputation comes from our versatility. We don’t have a set graphic design style, or create logos according to what’s on trend or the personal tastes of our logo designers in Sydney. This is demonstrated in our large custom logo design portfolio showing hundreds of examples here on our website. Potential clients can see that we work well with a broad spectrum of corporations, small businesses, not-for-profit organisations, and even government agencies. No matter how diverse the niche, Percept will create a custom logo design that meets their individual needs.

We welcome any potential clients to examine our full portfolio of custom logo design examples to get a better idea of what they can expect from us as professional logo designers in Sydney. Percept can also supply you with a tailored proposal showing logo design Sydney that we have created in your organisation’s field and industry. Our track record and large gallery of logo design work underlines the results we can achieve for a wide range of clients. Check out the case studies and see all the successful brands we’ve created.

What is the best way to contact Percept Brand Design?

We’d love the opportunity to work with you.

Just call +61 2 9544 3200, email, or complete a project enquiry form. You could also stop by our branding agency in Sydney as well if you prefer to meet in person, just contact us to arrange an appointment.

Our team will be happy to answer any branding questions that you may have, and can also provide a quote for logo design Sydney on request. Discover why we’ve built a reputation for being among the best logo designers in Sydney.