Custom logo design Sydney for any type of professional company or brand. As a full-service creative agency, Percept Brand Design specialise in all things branding.


Businesses and other organisations need branding that gets results in today’s digital environment. Establishing, maintaining, and expanding brand influence across multiple channels is vital for anyone fighting for their share of the market.

Especially in highly competitive industries, a recognisable logo design and branding strategy makes all the difference.

Below we have provided answers to key questions about how Percept can deliver branding results that work.

What Does Percept Do?

Percept provides creative and modern solutions in design and branding strategies.

As recognised industry specialists in building public perception of organisations, we provide custom logo design and advise on how to make this logo an effective part of branding.

What do we think makes an Effective Business Logo? 

Logos serve as the public face of a company. Often they are at least as recognisable, if not more so, than the company name itself. Great logos convey the essence of the brand in an easily grasped visual.

Effective company logo designs can create an immediate and profound connection between customers, clients and vital stakeholders.

Before designing a logo, consider some questions about the brand

  • What makes the brand special?
  • What philosophy or set of values does the brand need to convey?
  • What image and text combination will bring the right meaning to the right target audience?

Know your “marks.” Logos come in three forms. One common form is what the industry calls a wordmark. When crafting a wordmark, the designer takes the name of the company or brand and enlivens it with a creative approach to colouring, font choice and a variety of other key visual attributes. The focus is solely on the words. Virgin, IBM and many other companies employ this type of mark, achieving incredible results in the process.

Brand Marks use a recognisable image alone as the logo. Apple, Twitter, Pepsi and others deploy images that are immediately associated with the brand. This means that any products and services carrying this mark are tied directly to that company. Many of these logos included wording at the beginning of their development. Once they became more widely known, the wording was no longer necessary, and the marks became image only.

Combination marks feature both a logo and the company name or brand paired together. Appen, for example, combines a colourful image with its business name in a distinctive font. SBS, Royal Dutch Shell and BP also provide good examples of this.

Emblems incorporate the company name into the image in a memorable fashion and often look like a seal or a badge. Alfa Romeo and Mini serve as good examples of emblem style logos.

Finally, lettermarks use an abbreviated company name as an integral part of logo imagery. The iconic logos of Volkswagen, BMW (Bavarian Motor Works), Hewlett Packard and General Electric all use abbreviations of their respective names and incorporate this into their logos.

Effective design, however, goes well beyond the style of mark.

Every great logo, regardless of the style of mark used, has several attributes. We always work with text and images relevant to the company. We look at what the company does and the values for which it stands to help inform the design.

We always make sure that our logo designs incorporate versatility. Effective logos must bring the same level of impact in colour or black and white, or when they are presented in larger or smaller formats.

Logos often serve as a first and lasting impression of a company. For that reason, we make sure that every design crafted by Percept catches the eye. We want our logos to remain in the public consciousness for all of the right reasons. Impact comes from simple images and/or text designed to create immediate impact.

At Percept, we create professional logo designs for clients in Sydney and the surrounding area.

How will Percept create your Logo?

Logo creation brings together elements of art and science. We rely on data and analysis to determine different aspects of the logo, such as font, colour, and other characteristics that will best resonate with today’s market, as well as with each potential customer. First impressions matter and our commitment to creating the best makes us one of the top logo designers in Sydney.

Artistry comes in when our creative team starts matching images to words. Using the guidelines suggested by the data, we craft a memorable design that will grab attention and boost branding efforts.

Every logo designed by Percept follows the same lengthy process. We work hard to ensure that the logo fits clients needs whilst also providing the foundation for successful marketing efforts.

  1. Scoping
    The scoping stage kicks off the process. Our team holds a briefing and discussions that go over client needs and other important information. From these conversations will come the initial project proposal.
  2. Strategy
    Once the initial proposal takes shape, our team examines it closely to see how well it conforms to key strategic aims. Our strategy involves using data to shape the design process whilst developing the creative concept and its marketing context.
  1. Design
    At Percept, design serves as the most painstaking part of the process. It starts with a rigorous assessment of the proposal. After an internal assessment, we will refine the design.We then present this design to the client, inviting them to offer input if it still is not satisfactory. Our team will go through adjustments and presentations as often as necessary to get the design done right.
  2. Roll-Out
    Once we have settled on a final design, we carry out a final presentation to the client. We still welcome client feedback at this stage, to help us further refine the image. Once approved, we send the logo back for final artwork and other finishing touches.
  3. Implementation
    At Percept, we see this stage as the most exciting part. After the design emerges from our extensive quality control process, it’s ready to go.At this point, we will work with the client to make sure that the logo and the rest of our branding strategy work seamlessly together, as well as producing maximum impact for the company.

Why Choose Percept?

At Percept we strive to provide our clients with not only the best results but also with great service. That commitment has helped us to become one of the top business logo design companies in Sydney.

The core of this service, according to our clients, is how easy they find it to work with Percept. We commit completely to providing the client what they want and need. Communication, transparency, and teamwork with the clients help us to work together and provide the best possible results.

For over two decades, Percept has carefully crafted a reputation as one of the top logo designers in Sydney. Our expertise, combined with close work with our partners and a welcoming approach to client input, produces a visual brand identity that achieves project goals.

Another key to our reputation comes from our versatility. Examine our portfolio of hundreds of logos displayed on our site. Potential clients will see that we work well with a broad spectrum of corporations, small businesses, not-for-profit organisations, and even government agencies.

We welcome any potential clients to examine our full portfolio to get a better idea of what they can expect from us. Percept can also supply a tailored presentation of logos already created in your organisation’s field and industry. Our track record and gallery of completed projects underline the results we can achieve for clients across a range of enterprises or endeavours.

How Can I Get In Touch?

Percept provides a number of convenient ways to get in touch. We can take calls at +61 2 9544 3200, respond to emails sent to, or complete a project enquiry form. Feel free to stop by our Sydney office in person as well.

Our staff will be happy to answer any questions that you may have, and can also provide a quote for services on request.

Find out why our clients have helped us to build a solid reputation as one of the best branding experts and logo designers in Sydney.



Logo Design Sydney

Contact Us:

Call + 61 2 9544 3200


Form request a quote