Gloss Cosmetics chose the Percept agency in Sydney for the design of their company's creative new brand packaging.
Gloss approached Sydney’s Percept Brand Design to help create the overall concept and creative design, to launch their own private label range of cosmetic products under their brand name Gloss, to be ranged in stores throughout Australia.
The single minded proposition was that Gloss products will give customers the latest look, with all of the quality that they deserve.
The design and creative had to encapsulate this in a simple, yet well recognised execution that could then be applied to a huge product range by the client’s own designers.
Percept reviewed the categories of these cosmetic products in pharmacy and department stores to enhance our understanding of the world that the Gloss ranges existed in to determine the opportunities for the brand’s creative design direction.
One of the steps in developing the packaging design for the new range of Gloss products was to confirm the name of the product ranges. To lead with the parent brand, followed by the sub-brand was decided as the best way to go, e.g. Gloss, Kissed.
The chosen creative solution showcased a unique and ownable pattern which was created using soft and subtle pastel colours.
This splash of colour differentiates Gloss Cosmetics from its competitors, giving it strong shelf presence.
A consistent free space is used to house the logo. This was used across all products which helps them appear as a set.
Gloss was then able to implement Percept’s creative brand design concept and roll it out themselves across the individual cosmetic products in their range across Australia.