Sydney company Percept, created the branding and packaging design for this alcoholic beverage which retails in the spirits category.

Case Study

When searching for a design agency in Sydney, Percept were selected for the branding and packaging of NovelTea’s alcoholic beverage product.

Their product in the spirit category, which required label design, is a tea flavoured vodka brand called LongLeaf.

This exciting new drink tastes amazing and they wanted a visual image that aligned with its unique flavour and character.

Drawing on inspiration from the world of tea and specifically the Sri Lankan origin, Percept created an illustrated tea leaf device as the brand logo, featuring a custom pattern from its heritage.

Hand developed typography gives the brand a crafted feel alluding to the small batch, boutique distilling process.

A transparent label with predominantly opaque white printing on the dark backdrop of the alcoholic beverage itself also adds to the exotic allure of this beautiful tea vodka.

The end result is a simple, understated design for the brand packaging of a sophisticated product that appeals to its target demographic.