After successfully launching their adult skincare range, Forlisa asked branding design studio, Percept, to create their product packaging design for its new line of baby products.
The range is specially formulated for babies, featuring products such as shampoo, baby oil, moisturiser, diaper cream and hand wash.
Knowing the Chinese market, Percept’s insight immediately led to product packaging design that was character-based. We felt that the branding design would best connect with the target audience if it was cute, cuddly and playful. These are attributes that test really well in Asia.
The information hierarchy clearly communicates the product type and key benefits. A pastel colour palette was selected to differentiate between each varietal, whilst establishing a baby feel across the category.
The character development progresses and appears slightly differently on each product, with a fun take on the use for that specific product. This adds to the brand’s character and helps the consumer find it endearing.
The hand-written feature text and scribble pattern help to soften the large blocks of colour and add to the baby positioning. This element of the product packaging design is ownable for the brand and is used on marketing communication and point of sales material to help distinguish these products from other competitors in the market.