When searching for a design agency in Sydney, Percept was selected as the branding company for this alcohol packaging design for NovelTea’s new beverage product.

Their product in the spirit category, which required packaging design, is a tea flavoured vodka brand called LongLeaf.

This exciting new drink tastes amazing and they wanted a branding company such as Percept to create an image that aligned with its unique flavour and character.

Drawing on inspiration from the world of tea and specifically the Sri Lankan origin, design agency, Percept created an illustrated tea leaf device as the branding, featuring a custom pattern from its heritage which appears on the alcohol packaging design.

Hand developed by the team at branding company, Percept, custom typography gives the branding a crafted feel alluding to the small batch, boutique distilling process.

The alcohol packaging design features a transparent label with predominantly opaque white printing on the dark backdrop of the beverage itself also adds to the exotic allure of this beautiful tea vodka.

The end result is a simple, understated alcohol packaging design for the new product by branding company, Percept. It represents a sophisticated product that will appeal to its target demographic.