Genre had an existing range of alcohol beverage packaging design for their wine varietals that were currently in the liquor market. They approached design branding agency, Percept, as the design branding specialists chosen for this beverage packaging design project.

The design branding task was to create the label for their new product of Sparkling Cuvee Non Vintage to be added to the Genre brand offering.

Design branding agency, Percept, retained some visual cues from the range that was already established to retain equity, but then took the alcohol beverage packaging design in a new direction to differentiate this sparkling beverage from the flat whites.

Percept is a design branding agency in Sydney with plenty of experience in beverage packaging design.

Building from the existing range’s base, graphic bubbles were incorporated to give the label a celebratory feel whilst depicting the type of wine that could be found inside the bottle.

Special finishes and printing techniques were utilised such as foiling to give the beverage packaging design an extra lift at point of sale. As a design branding agency, Percept knows that all the small things count when creating a brand that will be successful in a crowded retail environment.

If you are interested in branding and packaging design for any type of beverage, contact design branding agency, Percept, about your project.