Nutrisoy approached Sydney creative agency, Percept, for their packaging design refresh project.

Case Study

The Challenge

Nutrisoy are a proudly Australian and family owned and operated business. They produce over 20 different varieties of high quality Tofu and Tempeh. Consumers trust the Nutrisoy brand and expect high quality, tasty and nutritious soy products. The product is healthy and certified organic. They approached Percept for a packaging design refresh of their entire range.

Percept was asked to modernise the existing packaging design whilst maintaining the essence of the brand. The layout and hierarchy of the information needed to achieve brand recognition, with clear and recognisable benefits and claims and a strong standout on shelf as part of this packaging refresh project.

The Solution

The packaging design refresh builds effective brand recognition using a strong and consistent placement of all key elements, including logo, product name and descriptor using bold and modern type, vibrant colour panels and overhead product photography.

Subtle design variations are used across the Tofu and Tempeh ranges to enable product differentiation. The packaging design refresh is clean and modern when compared to the previous design.

Percept managed and art directed the photography and food styling that features on the new packs. The new overhead photography style using the actual product in well presented, appetising serving suggestions, highlights to consumers the possibilities and potential, across the range.