The Challenge

Percept is a branding design agency in Sydney, Australia, with vast experience in product packaging design.

Forlisa manufacture skincare products in Australia for sale in their retail stores in China. They approached branding design agency, Percept, for this baby product packaging design project.

The range is specially formulated for babies, featuring products such as shampoo, baby oil, moisturiser, diaper cream and hand wash.

Percept has plenty experience in branding design and packaging design for Asian audiences, especially in China. This experience proved important on this product packaging design project.

The Solution

Knowing the Chinese market, Percept’s insight immediately led to product packaging design that was character-based. We felt that the branding design would best connect with the target audience if it was cute, cuddly and playful. These are attributes that test really well in Asia.

The information hierarchy clearly communicates the product type and key benefits. A pastel colour palette was selected to differentiate between each varietal, whilst establishing a baby feel across the category.

The character development progresses and appears slightly differently on each product, with a fun take on the use for that specific product. This adds to the brand’s character and helps the consumer find it endearing.

The hand-written feature text and scribble pattern help to soften the large blocks of colour and add to the baby positioning. This element of the product packaging design is ownable for the brand and is used on marketing communications and point of sale material to help distinguish these products from other competitors in the market.

If you need help from a branding design agency, Percept are here to help, especially if it is for the Chinese or Asian markets. Just contact us to discuss your packaging design project.