Percept create modern food packaging design for traditional Indian ingredients brand.
The food packaging design brief was to create cost effective packaging that felt natural, but also had standout on shelf with a modern feel.
The solution on this food packaging design project caters for a wide range of seeds and spices and also meets the client’s brief of being modern, cost effective and practical.
Our idea was to create one design that could be overprinted with the product name. This combined with a die-cut see-through window section on the food packaging design allows the customer to easily distinguish between the products and immediately see their quality.
The client was thrilled with the food packaging design solution. It is a fresh, modern and cost effective new design that has achieved cut-through and consumer uptake in the Australian and overseas markets.