The Challenge

Brand design and packaging agency, Percept, were engaged by SunWild to design multiple ranges of milk formula under the brand Naturewis, to be exported to the Asian and Middle Eastern regions.

The brief for the Percept agency was to create a brand design and packaging design that had a natural dairy product feel. The audience was also to know that the product was Australian made.

The Solution

Percept, brand design and packaging agency, is experienced in this type of project for export to Asian markets.

Naturewis is targeted at adults, so the style is serious, premium and sophisticated, it has a strong link to typical dairy product packaging design in its look and feel, and the messaging is positive with the use of healthy, happy people.

Colour indicators are used to differentiate between SKUs and a large milk splash helps customers easily identify with the end result of the product’s contents. Consumers are attracted by engaging imagery of farmland, which indicates a visual promise as to the quality of the product.

If your company requires brand design and packaging design, the Percept agency is here to talk through your project.