The Challenge

Patisserie New York is a family owned business that had seen rapid expansion over recent years, including its retail stores as well as online. It was decided that their online presence needed to be refreshed to better translate their branding and values, products and personality to their customers. Patisserie New York engaged brand designers, Percept, to create a new eCommerce website design Sydney which would represent their branding and their quality artisan patisserie in a modern, yet classic style.

The Solution

Brand designers, Percept, developed a new eCommerce website design with an aim to enhance the branding experience for customers, grow online sales, and provide a seamless shopping cart experience. The brand designers,Percept, were also conscious to promote in-store products and further build a relationship with their customer base through social media feeds.

The new eCommerce website design Sydney uses warm tones and appetising photography as a way of communicating elegance and professionalism. It evokes the desire to experience the unparalleled taste and quality that is in-line with the brand’s ethos.

During the development stages, Percept’ brand designers overhauled the online ordering system so as to provide a summary of orders and reports for each individual store. This has streamlined the process for both the business and their customers.