Brand Naming / Brand Identity Design / Copywriting / Retail Store Concept / POS Signage
The Challenge
To develop the brand naming and brand identity design for a new breed of nutrition retail store, Percept were selected from the branding agencies in Sydney.
The client wanted their new brand identity to be disruptive and respected, one that appeals to the new generation of fitness fanatics.
The Solution
For many, nutrition is more than bulking up or trimming down. It’s a way of life. Treat your body as a temple. Percept is among branding agencies that specialise in brand naming. We developed a name that captured this nutrition movement and Nutrition Templ was born.
We created a wordmark design that had a solid pillar-like presence. A contemporary take on the idea of the temple. Then we built the brand identity design around it with a strong tone of voice as the foundation. A little cheeky in concept and copywriting, while still taking the business of fitness seriously.
In an effort to be memorable, fitness commandments created a quirky personality that can sometimes be lacking in the nutrition and supplements sector. The overall result was strong brand naming combined with a distinguishing brand identity design with a relatable and unique persona.
