The Challenge

Nutrisoy are a proudly Australian and family owned and operated business. They produce over 20 different varieties of high quality Tofu and Tempeh. Consumers trust the Nutrisoy brand and expect high quality, tasty and nutritious soy products. The product is healthy and certified organic. They approached Australian branding agency, Percept, for a packaging refresh for the design of their entire product range.

Specialists in branding Australia, Percept is the branding agency that they asked to modernise the existing packaging design in the form of a packaging refresh, whilst maintaining the essence of the brand. The layout and hierarchy of the information needed to achieve brand recognition, with clear and recognisable benefits and claims and a strong standout on shelf as part of this packaging refresh project.

The Solution

The packaging refresh  by Percept – Branding Australia, builds effective brand recognition using a strong and consistent placement of all key elements, including logo, product name and descriptor using bold and modern type, vibrant colour panels and overhead product photography.

Subtle packaging design variations are used across the Tofu and Tempeh ranges to enable product differentiation. The packaging refresh created by the Percept branding agency, is clean and modern when compared to the previous design. This is why Percept is famous for branding Australia.

Australian branding agency, Percept, managed and art directed the photography and food styling that features on the new packaging design. The new overhead photography style using the actual product in well presented, appetising serving suggestions, highlights to consumers the possibilities and potential, across the product range in this packaging refresh.