A bold and eye-catching brand identity and vehicle livery design for 1800Flood.com.au, the water damage and flood restoration experts.

Case Study

The Challenge

1800Flood.com.au is Australia’s most trusted water damage and flood restoration professionals, delivering services to individuals and businesses when unexpected water damage occurs on their property.

In order to grow their consumer base and appeal, Percept were approached to create a fresh brand identity and vehicle livery design that would solidify their market position and maximise advertisements on the road.

The Solution

Percept created a clean and refined brand identity. Beginning with a wordmark that feels comforting and familiar, to build a brand identity that can be trusted to deliver satisfaction and quality service.

Strong letterforms with rounded edges add a personable touch while bold and contrasting colours create a contemporary palette that is defined and balanced.

The ‘F’ has been cleverly transformed to reference the natural curves of water, providing a suitable feel of motion and flow. The fluid nature of the brand is effectively translated to the vehicle livery design which places the brand front and centre to ensure maximum visibility when on the road.

Not overly complicated, the result is a strong, eye-catching brand identity that effectively communicates the company’s expertise and professionalism.