Brand Identity & Vehicle Livery

Brand design agency Percept, create a bold and eye-catching brand identity and vehicle livery design for, the water damage and flood restoration experts.

Case Study

Brand Identity & Vehicle Livery by Brand Design Agency Percept

The Challenge is Australia’s most trusted water damage and flood restoration professionals, delivering services to individuals and businesses when unexpected water damage occurs on their property. In order to grow their consumer base and appeal, brand design agency, Percept, were approached to create a fresh brand identity and vehicle livery design that would solidify their market position and maximise advertisements on the road.

The Solution

Percept Brand Design, created a clean and refined brand identity. Beginning with a wordmark that feels comforting and familiar, to build a brand identity that can be trusted to deliver satisfaction and quality service.

Strong letterforms with rounded edges add a personable touch while bold and contrasting colours create a contemporary palette that is defined and balanced.

The ‘F’ has been cleverly transformed to reference the natural curves of water, providing a suitable feel of motion and flow. The fluid nature of the brand identity is effectively translated to the vehicle livery design which places the brand identity front and centre to ensure maximum visibility when on the road.

Not overly complicated, the result is a strong, eye-catching brand identity and vehicle livery design that effectively communicates the company’s expertise and professionalism.

If you are looking for brand design, Percept would love to hear about you project. Please contact us with your creative brief for a proposal.


PERCEPT – Brand Design

Brand Identity & Vehicle Livery

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