This brand positioning and rebrand project helped Metro Finance re-establish themselves as industry leaders. After involving the client in the workshopping and development phases, Percept created a new brand identity that is flexible, bold, authentic and appealing.
Metro Finance is an independent, Australian owned commercial asset finance specialist who were looking to rebrand. Established in 2011, they provide financial solutions to commercial businesses by enhancing the broker to business experience.
They wanted Percept to rebrand their image to lead their competitors in today’s market. The rebrand was to capture their dedication to being real people, who provide real support for hardworking Australians.
The brand positioning established from these authentic foundations, allowed us to create a flexible, bold, brand identity that embodies their rebrand objectives, which were to be real, approachable and reliable.