Connecting HealthStats NSW to its users with an engaging new brand design by Percept.
HealthStats NSW is an interactive, web-based application providing users with data and tailored reports on the health status of the NSW population. They chose Percept as the brand design service provider.
As their current brand design lacked a distinct logo and identifiable branding elements, they required a new brand design and collateral to be created that would give them a unique visual language to connect with their user base. Percept brand design agency Sydney were selected for the project due to our inclusion on the NSW Government Advertising and Digital Communication Services Pre-qualification Scheme.
Following a visual audit on current brand design elements and their competitors, Percept Brand Design created an engaging identity system representing diversity and connectivity.
The new brand design icon is made up of a grid of squares that represent data. The multiple colours show diversity and the unique tail of each shape highlight how information is connected through good communication.
The bright colour palette, paired with the clean, professional logotype feels positive, trusted and dynamic which were feeling the client stipulated were important to convey. The new brand design emotionally connects with its audience as the visual elements come together to tell mini data stories that combine to create the whole picture.
The end result is an interesting and cohesive brand design that positions HealthStats NSW as a professional and trustworthy provider of health statistics and information.
If you want brand design, Percept are experts on this subject.