Percept – Brand Design, were engaged for multiple logo design and branding projects for the hospitality industry throughout Australia. They were either to create brands from scratch or to rebrand a variety of hotels, restaurants and bars that are owned by the Constellation Hotel Group.
Percept – Brand Design, has worked with Constellation Hotels on 16 hospitality logo design and branding projects across their portfolio of restaurants and bars throughout Australia. These included; The Firehouse, Coldwater Creek, Ginjar, Elements, Kamberra, Octane, Fresco’s, Cursa, C Grill, Corio Sans and Delta.
Each brand design was created by Percept to answer the individual client brief, taking into consideration their current customer base as well as the demographic of the local area to develop creative branding, unique to each business.
The Constellation Hotel Group have received positive feedback on the logo design and branding themes created for each of these unique entities. Since working with Percept, the the brand design specialists, the businesses themselves are also reporting refreshed interest and customer engagement as a result of their face-lifts.