The Challenge

Eternal Fresh is a global umbrella brand for fruit and wine. They are based in the heart of Gosford, NSW, with a presence in Singapore, New Zealand, Vietnam, Chile and Renmark, South Australia.

They attract three audience groups; buyers, growers and consumers. With a high demand for premium fresh fruit, they approached brand identity agency, Percept, with a desire to create branding for the mother-company that would sit above all their product brand identities and be their voice to the world.

The Solution

With a clear understanding of the brief, brand identity specialist, Percept, commenced the branding process with a positioning that articulated who Eternal Fresh are and what they stand for. Their new brand tagline, ‘A fruitful experience’, was developed as a result and soon became the core of everything they did in terms of branding.

Percept then created a holistic brand identity system and digital experience that communicated their story to tie everything together. Applying the brand identity systems to multiple  touch-points helped consolidate the umbrella brand, educating their audience groups with one brand identity and a clear voice from a premium positioning.