Brand identity agency, Percept, worked with True Woo on their brand positioning in order to launch a new wellness brand centred around spirit and science. The combination of which is represented in an attractive brand identity featuring earthly tones, sophisticated photography and bespoke typography.
Brand Positioning and Brand Identity
True Woo is a holistic health and wellness destination founded on spirit and science.
Fluidity meets structure and form in the True Woo brand – reminiscent of the overarching tagline, Spirit + Science.
An earthy palette is tastefully combined with strong typography and a timeless photography style, to create a flexible, holistic brand identity that instills confidence and inspires change.