The Challenge

With new developments influencing industry growth across Sydney and surrounding areas, and with many connections in the sector, Fumero saw a business opportunity to provide contract tilers to mid to large companies and developers who require experienced, professional and service-driven workers.

The business required a modern and distinctive brand identity and corporate stationery design that represents the company’s professionalism and expertise in ‘on-time and on-budget’ service delivery. A professional, simple and memorable design solution was required from Percept – Branding Design to cut through the masses and appeal to the right type of customers.

The Solution

Branding design experts, Percept, developed a distinctive and professional brand identity for this Sydney company that stands out in a traditional category and positions them as a premium and trusted business amongst their competitors.

To stand strong and confident within the market, bold font styling and a sophisticated colour palette was utilised. Reflecting their industry, the letter F is created with rectangular shapes to subtly represent the art of tiling. The perfect symmetry and spacing of the mark links to the experience, quality and craftsmanship of their team.

Sharp and sophisticated colours define the brand identity, the cool grey is contemporary and contrasting to the bold yellow that feels innovative and revolutionary in terms of branding design, especially when applied on the corporate stationery design.